Digital Talk
brand new to this edition

Stazione Leopolda, Conference Room

The digital sphere as an enrichment of the brand experience: the presentation conducted by Ivano Cauli and Julia Sokolova, digital transformation experts from Openmind, tackles the most important aspects of the digital sphere, from branding to the user experience: how the beauty shopper has evolved, the “hottest” current market & customer trends, and the role of digital as a support in the perfumes sales and in improving the in-store customer experience.