The 14th edition of Pitti Fragranze (Florence, 9-11 September 2016), the Pitti Immagine fair-event that presents the world’s best artistic perfumery proposals, ended yesterday at the Stazione Leopolda with very positive figures and feedback regarding the quality of the participating members of the trade and the new ideas presented by the exhibitors. Around 3,800 visitors in total from Italy and from over 50 foreign countries came along to discover and learn more about the latest offerings from the 271 protagonist brands (176 of which from abroad along with 80 new names), including some of the most highly qualified brands on the global scene.
The most significant trend in attendance data regarded the number of foreign buyers which rose by +4% compared to a year ago - an edition which already recorded a big increase. Over 2,150 buyers came to Florence in total, 675 of which from abroad. The best performances were recorded by buyers from France (a rise of +23%), Spain (+7%), Netherlands (which doubled its buyers) and almost all the countries in Northern Europe; there were also very good results for Ukraine (+11%), whilst United Kingdom, United States and the Middle East confirmed their previous figures.
France took the lead again, followed by Spain, Germany, Russia, United Kingdom, Switzerland, Ukraine, Netherlands, United Arab Emirates, Lithuania, Turkey, China, Belgium, Japan and United States.
There was a stable Italian presence featuring the participation of the best national perfume boutiques and department stores, representing a truly dynamic market.
“Fragranze increases its international slant at every edition”, says Agostino Poletto, deputy general manager of Pitti Immagine, “in terms of the brands attending – the result of broad spectrum scouting and careful selection – as well as with regard to the quality of the members of the trade who travel to Florence to find the latest ideas, the best international perfume creators and the strongest trends of the moment. This edition confirms the innovative format put into practice in recent years – that of a commercial and, at the same time, a cultural olfactive platform for buyers and for the public of fragrance enthusiasts that at this edition, reached 1,000 people”.
“There was also a great deal of interest in the calendar of events at this edition”, adds Raffaello Napoleone, CEO of Pitti Immagine. “I am thinking of the presentations at the Stazione Leopolda – like Mane’s focus on patchouli, the talks brilliantly conducted by Chandler Burr, the seminar on India curated by CRS Trend Lab and all our exhibitors’ events – as well as the special events held around town including the anniversary of Cereria Migone 1886 and the Straordinario Sentire itinerary organized at the Orto Botanico-Botanical Garden by an important institution, the Accademia del Profumo-Perfume Academy. Fragranze and Florence have now earned themselves the role of an exclusive setting for talking about contemporary olfactory culture, an added value that we consider to be strategic and in which we intend to continue to invest”.