THE DIGIT BAR:
A space for innovative start ups for expanding the fashion and lifestyle business
Digital start ups, innovative platforms and apps with an international projection are the protagonists of THE DIGIT BAR, the project linked to the digital world that Pitti Super is launching at this edition. The focus is on 7 high profile Italian entities with global breadth and an international body of customers created by professionals from the web, tech and retail world that have launched themselves into one of a kind projects: services created to expand the fashion and lifestyle business with a smart technological vision.
Here are the START UPs selected for this edition:
>> Brand Land
“Global Fashion Hunter”. Based in Milan, Brand Land is an innovative free App (available from Apple Store and Google Play), that makes it possible to learn about, explore and purchase products by independent fashion brands worldwide, maximizing firms that often anticipate or interpret new trends and presenting them to fashion enthusiasts who can discover and purchase their products.
>> I Live You
The result of the experience of two web professionals, this project was created to improve and optimize digital communication with clients, generating strategies of consensus and diffusion of ideas and projects. From managing the social media community - involving bloggers and digital influencers in companies’ sales and branding campaigns – to the construction of valuable relationships with network communicators, through projects that interconnect with the network and territory, right up to the organization of web events.
>> Pop up Mob
Pop Up Mob Italy is born from the international collaboration of four women distributed between Italy and the United States. With a mission to satisfy the requirements of the retail world, this agency offers 360 degree services bringing brands into contact with potential clients and creating an innovative experience in order to better highlight the brands’ vision and history. From concept to design, from store layouts to collaborations with PR agencies, from the organization of events and service management with operational activities, to the management of social networks and guerrilla marketing activities.
An innovative startup in the field of consumer comprehension, profiling and segmentation for increasing the efficiency of its clients’ digital marketing plans, Roialty is based between Milan, Parma, London and New York. Its technology makes it possible to obtain greater knowledge about consumers (socio-demo characteristics, interests, preferred brands and media, personality traits, buying intentions and more...) based on the public data available within their social networks, as well as to personalize offers and messages for each segment in order to increase engagement and conversion rates.
With its founders’ broad and solid background in digital advertising, Salesoar can offer instruments for automating the activities of new adv campaigns and for testing several campaigns and keywords at the same time, making it possible to refine the advertising strategies of each brand as much as possible.
Born from the innovative vision of a team with a background of over forty years in the fashion & tech world, Stentle offers a Unified Commerce experience to satisfy the needs of brands as well as retailers, making it possible, through a single platform, to sell the product and the management of the relevant data during its entire sale cycle. Through the Cloud platform, using artificial intelligence and data that are updated in real time, brands and retailers can activate initiatives for optimizing the sale cycle, saving time and without the need for special IT skills.
With over two million articles available to purchase, 30,000 brands represented and over 500 stores featured, Listupp is the place to go to search for on line fashion. Created in Italy and based in Florence, Listupp is active on the international market. Its platform brings together large stores and exclusive boutiques, from high fashion to lifestyle. Added to the shopping experience are insights into the world of fashion with a focus on emerging trends and shopping guides, also thanks to the special shoppable magazine.