At the Stazione Leopolda

Taste n.9

From tomorrow on ... Florence is the stage and workshop for new ideas and new trends in quality foods

From Saturday 8th to Monday 10th March 2014, at the Stazione Leopolda in Florence, Pitti Immagine presents the ninth edition of TASTE. IN VIAGGIO CON LE DIVERSITÀ DEL GUSTO, the fair-event created in cooperation with Gastronaut Davide Paolini and dedicated to excellence in taste, food lifestyles and table design.
Taste has made a name for itself as the Italian salon dedicated to quality food and drink. It is here, amidst foods, wines, unique items and ideas that the world’s finest in the field of haute gastronomie and the ever growing audience of foodies, in search of products, inputs and new delicious passions to nurture, get together. And, in addition to the novelties and events at the Stazione Leopolda, the “off-site” program, FuoriDiTaste is back with its packed calendar of wine-food events around town. For one week each year taste takes over Florence, and Florence becomes one with Taste.
There will be 300 firms participating in this edition (up from last year’s 283, and with about 55 new exhibitors). They have been selected among niche producers of excellence from all over Italy: they will be presenting their products and innovations at the Stazione Leopolda and the Alcatraz Area, in a special setting designed by architect Alessandro Moradei. 
Taste is steadily becoming the key event for the high-end food and restaurant industries and for a wide audience of people interested in and enamored of quality foods”, says Agostino Poletto, deputy general manager of Pitti Immagine. “It is a journey of senses and ideas, a discovery tour of the many ways we express and experiment with taste today. In past editions, we have paid tribute to the protagonists of taste, and then to the places where food is featured, this time, Pitti Taste is launching the theme of the Fabbrica del Gusto -  Flavor Factory, with the creative talents of Gianluca Biscalchin, one of today’s most original food-and-wine illustrators. Our aim is to celebrate the work, experience and skill of our food craftspeople – between tradition and innovation. Why? Because each edition of Taste is a platform for new ideas, the freshest trends of the moment – the trends that will make people talk and that will become the lifestyles of tomorrow. Because Taste not only presents the “best of best” of fine Italian foods, it emphasizes its enormous value to the cultural system: food is a serious thing, but at the same time it is ideas, entertainment and fun.”
Over 13,500 people attended the 2013 edition of Pitti Taste. Of these 3,500 were buyers and members of the trade (up 6% from the previous year, with a 38% increase in the number of foreign buyers who came from more than 40 countries). The three days of Taste met with great interest on the part of the domestic and international press and TV networks and the many events around town, as part of the FuoriDiTaste program, enjoyed huge success among the general public.
The participating firms at this edition include: 
32 Via dei Birrai, Acetaia La Bonissima, Acquerello, Agnoni, Agricola Franco Tamborino Frisari, Alpe Pragas, Antica Macelleria Falorni, Artigiano Pastaio "Cav. Giuseppe Cocco", Baladin, Bedogni Egidio, Birrificio Italiano, Biscottificio Antonio Mattei, Campofilone, Cantalupo Lumache, Domori, Donnafugata, Guido Gobino - Relanghe, Krumiri Rossi, La Nicchia Pantelleria, La Via del Tè, Pasticceria del Carcere di Padova, Pastifi¬cio Benedetto Cavalieri dal 1918, Pastificio dei Campi, Rocca 1870, S.Ilario Prosciutti, Prosciutti¬ficio Dok dall'Ava, Ursini, Valier, Verrigni – Antico Pastificio Rosetano and Zaccaria. 
And among the new entries: acquapazza Gourmet, Amari Italy, Avidano, Az.Agr. Ivaldi Dario, De’ Magi – Alchimia de’ Formaggi, Fracassa Salumi, Italiqa, La Giardiniera di Morgan, and Scherzerino… dal 1953.