Emilio Pucci “dresses” the Baptistery of San Giovanni with the colours and graphics of the Battistero scarf, reinterpreting its façades and becoming a sponsor of the restoration of the building that truly represents the historical-artistic heritage of Florence, dedicated to San Giovanni Battista, the patron saint of the Florence, which stands opposite the Duomo of Santa Maria del Fiore in Piazza San Giovanni.
The Maison thus takes part in the special Born in Florence project, featuring a number of events held together with Pitti Immagine and Comune di Firenze, alongside the extraordinary contribution of the Ministry for Economic Development and ICE Agency to celebrate the 60th anniversary of the Centre of Florence for Italian Fashion.
During the celebrations held on the occasion of Pitti Immagine Uomo from the 17th to 20th of June in Florence, visitors will be able to admire the art installation inspired by the Battistero scarf designed by Emilio Pucci in 1957 which shows a view from above the Piazza San Giovanni interpreted in vibrant lemon yellow, orange, fuchsia and Emilio pink.
The Apse side of the Baptistery will be clad in a giant size portrayal of the original framed scarf. The other seven sides of the octagonal building will be restyled à la Emilio Pucci; the monument will thus be clothed with eight printed sheets over 2000 sqm.
This very special scarf signifies the link of Emilio Pucci with Florence, a key reference point for the Maison.
An inauguration cocktail in honour of the art installation will be held on Tuesday June 17th at Palazzo Pucci where the Maison invites visitors to discover the drawing and printing techniques of the scarf through a special experience entitles Design the Dream, celebrating the savoir-faire of the House.
On the occasion of this special event, Emilio Pucci will open its archives to all visitors.
Design the Dream will then continue for a further three days, from Wednesday 18th to Friday 20th June, at the Boutique Emilio Pucci in Florence, to offer customers too the chance to assist to the creation of the historical Battistero scarf, available in several colours at the store.