Cottweiler for Reebok
Designer Project

Museo Marino Marini

Cottweiler for Reebok is the Designer Project of Pitti Uomo 91.

Global fitness leader Reebok releases details on the brand’s first apparel, footwear and accessories partnership with forward thinking designers Cottweiler to launch for the FW17 season. The capsule collection embodies the DNA of both brands, fusing the technical and cultural legacy of Reebok with Cottweiler’s unique vision.

 
Founded by Ben Cottrell and Matthew Dainty, Cottweiler is known for blurring the lines between high fashion and sportswear, receiving critical acclaim in the process. 
For FW17, the collection, COTTWEILER For REEBOK, combines highly technical fabrics to create timeless yet progressive pieces that signify a move into the next era of sportswear, in which design and function are both given equal importance. 
 
Inspired by holistic approaches to sport aftercare, garments have utilized manufacturing techniques and fabrics that have a therapeutic effect on the body. The Fall/Winter 2017 collection will preview at Pitti Imagine Uomo 91 in Florence in January 2017, as part of the globally renowned men’s fashion and contemporary trade show. 
Thanks to:
 
Conterio & Co. Italkali
Sicilian Rock Salt originates from ancient mines and reaches the light through tunnels situated more than 100 meters below ground level dug into rock salt. It dates back to six million years and is the result of a very slow, natural and integral crystallization, of an ancient uncontaminated Mediterranean Sea. It was formed during the Messinian geological era in which the Mediterranean Basin went into a cycle of dessication, because of the closure of the Strait of Gibraltar, characterized by a succession of desiccations and long periods of hypersalinity. A great flood brought back the sea after thousands of years and Sicily found itself lying on deposits of pure salt. Selected pure crystals, created by mother nature. This pure salt is harvested and milled only with mechanical processes, without any refining process or chemical treatment, that’s why it preserves all its original natural properties. It’s natural inner energy makes it perfect for halotherapy, detoxication and body care while purifying the air. 
 
Zerobody & NU RELAX: Brain wellness at zero gravity.
Zerobody by Starpool is the bed for dry floating that represents the latest generation and design (Christian Mino): it eliminates the body weight, offering all the benefits of an immersion tub without having to get wet. Zerobody wraps the body in a heated water mattress, giving a feeling of being suspended and floating: a multi-platform project that combines wellness and neuroscience for effective mental training. The dry floating experience on the Zerobody couch complements the effects of a veritable “personal brainer”, a programme of six guided meditative paths, all scientifically tested and available on the Nu Relax app.
 
The Library of Fragrance
Originally established in 1996, The Library of Fragrance set out to create fragrances that captured all the scents that surround us every day, but are too often under appreciated in our busy, pressured, multi-tasking world. Gathering a loyal cult following, the concept soon expanded to include an even broader range of olifactory experiences.