Pitti Italics is the program through which the Fondazione Pitti Discovery promotes and supports internationally promising new generation Italian fashion designers.
At this edition the spotlights will be turned on FEDERICO CURRADI of Florence who has a decade of experience with the most prestigious names in fashion, from Ermanno Scervino to Iceberg, in his résumé. At Pitti Uomo 89 he will be launching the first collection of his own label with a special performance, on Tuesday 12 January at the Dogana of Via Valfonda.
“We have closely monitored Federico Curradi’s career path and how he develops his creations in a totally contemporary style,” says Lapo Cianchi, Pitti Immagine Director of Communications and Events, and the man in charge of the Fondazione Pitti Discovery. “We are happy to offer him the Pitti Uomo stage and its audience to launch the brand with his name”.
“I am honored to be able launch my own label at Pitti Uomo”, says Federico Curradi. “Pitti Immagine has given me the opportunity to freely express myself without having to worry about market rules. I want to reveal my identity: the message I want to send springs from my way of being. Pollution and nature, craft and industry, corruption and morality: my first collection is derived from these themes. And I am proud to be able to do this at an international event taking place in my city, Florence where I grew up, professionally and in other ways.”
Pitti Italics is one of the Pitti Immagine Uomo projects that furthers the partnership between MINI and Pitti Immagine. More specifically, MINI’s participation in Pitti Uomo focuses on projects reserved for young, emerging brands and the most innovative trends in contemporary men’s fashions.
Federico Curradi was born in Florence in 1975. Following an initial experience with a Florentine tailor-shop, where he learned the basic secrets of the craft, he was just over twenty when he moved to New York where he made a collection of men’s trousers. Next, he designed a collection for the American market and immediately earned the admiration of the best fashion stores in the Big Apple. Upon his return to Italy he was noticed by stylist Ermanno Daelli who put him in charge of the Scervino men’s style office. After that, he designed the Roberto Cavalli men’s collection, and then went on to become the creative director for Iceberg Uomo, working with other labels, such as Dunhill, in the meantime.
PITTI ITALICS is a program sponsored by the
Centro di Firenze per la Moda Italiana
with the contribution of the Ministero dello Sviluppo Economico, Agenzia ICE
and produced by Pitti Immagine in cooperation with the Fondazione Pitti Discovery
on the occasion of Pitti Immagine Uomo 89.
We wish to thank the Ente Cassa di Risparmio di Firenze for their generous contribution to our projects promoting young talents.