On occasion of Pitti Immagine Uomo 92 Fondazione Pitti Immagine Discovery presents

THE EPHEMERAL MUSEUM OF FASHION

Notes for an ideal museum

On Tuesday, June 13th, 2017, the opening day of the 92nd edition of Pitti Immagine Uomo, Il Museo Effimero della Moda (The Ephemeral Museum of Fashion), produced by the Fondazione Pitti Immagine Discovery in collaboration with the Gallerie degli Uffizi and the Palais Galliera, will be inaugurated in the spaces of the Galleria del Costume of Palazzo Pitti. The exhibition is the second edition in a three-year program promoted by the Centro di Firenze per la Moda Italiana and the Gallerie degli Uffizi and is curated by Olivier Saillard. It will be open until October 22nd, 2017.
 
“We are pleased to announce this new project centering on the culture of fashion,” says Andrea Cavicchi, President of the Fondazione Pitti Immagine Discovery and of the Centro di Firenze per la Moda Italiana (CFMI). “This is the fruit of collaboration among the foundation and two of the world’s foremost museums. An event that is important not only for Florence, in it’s effort to fortify its position at the crossroads of international fashion, but for our country’s fashion system as a whole. It was, in fact, made possible by the extraordinary contributions of the Ministry for Economic Development and of Agenzia Ice - and, of course, the support offered by the Ministry of Culture, an enthusiastic project participant since its inception.”
 
“For the third time in twelve months,” said Eike Schmidt, Director of the Gallerie degli Uffizi, “Palazzo Pitti is hosting an exhibition that investigates the mechanisms of fashion and reflects on its broader implications. It is a doubly important event – The Ephemeral Museum is a sterling occasion to delve into the archives to offer visitors a new perspective on the collections and the spaces of the Galleria del Costume e della Moda as it completes its process of evolution toward becoming the new Museo della Moda di Palazzo Pitti. For this I thank the Fondazione Pitti Immagine Discovery and the Centro di Firenze per la Moda Italiana.”
 
The peculiarity of The Ephemeral Museum lies in its novel conceptions of staging and thematic content. The exhibition, in eighteen rooms, will showcase nearly two hundred items – clothing and accessories – dating from the mid-nineteenth century to the present. For many, it will be the first time they are removed from their storage boxes, others will be exhibited for the last time before being put back into the archives because of their fragility. The clothes, punctuating each room’s theme, were brought back to light thanks to the wonderful work done by the restorers of the Galleria del Costume and the Palais Gallieria. They were created by the world’s most prestigious dressmakers and fashion ateliers, from Florence to Rome, Milan, Paris and New York, including the House of Worth; Mariano Fortuny Venice; Rosa Genoni; Atelier Emilio Schubert, Rome; Roberto Capucci, Maison Vionnet; Irene Galitzine, Rome; Elsa Schiaparelli; Jole Veneziani; Biki, Maison romana d'alta moda Carosa, Nina Ricci, Gianfranco Ferré and Christian Lacroix. 
 
Contemporary fashions are also well represented with recent acquisitions by the Palais Galliera, shown for the first time here in Florence, and some items from the Palazzo Pitti collection. And the show includes a foray into the world of today’s fashions with selections from the latest collections by Gucci, Margiela, Bless, Fendi, Armani, Valentino, Prada, Dolce & Gabbana, John Galliano and Lanvin.
The catalogue photographs were shot by artist Katerina Jebb. 
 
“The Ephemeral Museum is an occasion; an opportunity to reinvent Palazzo Pitti’s Galleria del Costume e della Moda,” said Olivier Saillard, ideator and chief curator of the exhibition, Director of the Palais Galliera, author of performances and art projects and curator of the exhibition “Balenciaga, l’oeuvre au noir” just opened at Musée Bourdelle in Paris. “On mannequins of wood and of wax, or abandoned on armchairs and seats, suspended as soft sculptures, reclining like sleeping beauties, the garments are the shipwrecked waifs of a mysterious, fragile and caduceus museum. It will disappear in a few months’ time, victim and witness to passing time. It is our hope that it may reborn in another time, another place, within the fickle walls of a museum, in the forgotten spaces of a building. That it will continue to raise questions about the transient nature of fashion but also about its poetic vitality; that in its nomadic meanders, it will to draw together sublime foundations and shifting frontiers; as it incessantly redefines itself, that it will become most beautiful, the fairest of all the world’s museums.”
 

The Ephemeral Museum of Fashion 

 
a project by
Fondazione Pitti Immagine Discovery
on occasion of Pitti Immagine Uomo 92
 
in collaboration with
Gallerie degli Uffizi
Palais Galliera, Paris
 
conceived by
Olivier Saillard
 
curated by
Olivier Saillard
in collaboration with
Caterina Chiarelli
(in-house curator)
 
promoted by
Centro di Firenze per la Moda Italiana
Pitti Immagine
 
with the extraordinary contribution of the
Italian Ministry for Economic Development  
Agenzia Ice
 
sponsored by the
Italian Ministry of Culture
City of Florence
 
Florence, Palazzo Pitti
Halls at the Galleria del Costume and the Contini-Bonacossi Collection
14 June 2017 – 23 October 2017
Vernissage 13 June 2017
 
The Ephemeral Museum of Fashion is an event on the Programma Speciale Fiere Pitti Immagine 2017 calendar staged thanks to the extraordinary contribution of Ministry for Economic Development and Agenzia Ice in the context of the project to lend support to the Italian trade fairs and Made in Italy.
 
The Fondazione Pitti Immagine Discovery and the Centro di Firenze per la Moda Italiana extend their warmest thanks to the entire staff of the Gallerie degli Uffizi – managers, curators, architects, restorers, administrators, security personnel, custodians – without whose exceptional skill sets, dedication and passion this exhibition would not have been possible.
 
The Fondazione Pitti Discovery and the Centro di Firenze per la Moda Italiana would like to thank also Hotel Santa Maria Novella and Why the Best Hotels.