On occasion of Pitti Immagine Uomo 92 Fondazione Pitti Immagine Discovery presents


Notes for an ideal museum

On Tuesday, 13 June 2017, the opening day of the 92nd edition of Pitti Immagine Uomo, Il Museo Effimero della Moda (The Ephemeral Museum of Fashion), produced by the Fondazione Pitti Immagine Discovery in collaboration with the Gallerie degli Uffizi and the Palais Galliera, will be inaugurated at Palazzo Pitti. The exhibition is the second episode in a three-year program promoted by the Centro di Firenze per la Moda Italiana and the Gallerie degli Uffizi and is curated by Olivier Saillard; it will be opened until 23rd October 2017.

‘We are pleased to announce this new project centring on the culture of fashion,’ says Andrea Cavicchi, president of the Fondazione Pitti Immagine Discovery and of the Centro di Firenze per la Moda Italiana (CFMI), ‘fruit of collaboration between the foundation and two of the world’s foremost museums. An event that is important not only for Florence, to fortify its position at the crossroads of international fashion, but for our country’s fashion system as a whole – and it was in fact made possible by the extraordinary contributions of the Ministry for Economic Development and of Agenzia Ice – and, of course, the support offered by the Ministry of Culture, an enthusiastic project participant since its inception.’
‘For the third time in twelve months, we are told by Eike Schmidt, director of the Gallerie degli Uffizi, ‘Palazzo Pitti is hosting an exhibition that investigates the mechanisms of fashion and reflects on its broader implications. It is a doubly important event: The Ephemeral Museum is a sterling occasion to delve into the archives to offer visitors a new perspective on the collections and the spaces of the Galleria del Costume e della Moda as it completes its process of evolution toward becoming the new Museo della Moda di Palazzo Pitti. For this I thank the Fondazione Pitti Immagine Discovery and the Centro di Firenze per la Moda Italiana.’
The peculiarity of The Ephemeral Museum lies in its novel conceptions of both staging and thematic content. The 19th- and 20th-century works selected for the exhibition recount moments in the history of fashion and costume; the contemporary is also amply narrated with recent acquisitions by the Palais Galliera, presented for the first time here in Florence, and with several pieces from the Palazzo Pitti collection.
As Olivier Saillard, director of the Palais Galliera and author of performances and art projects, in Florence as ideator and chief curator of the exhibition, tells us, ‘The Ephemeral Museum is an occasion, an opportunity to reinvent Palazzo Pitti’s Galleria del Costume e della Moda. On mannequins of wood and of wax, or abandoned on armchairs and seats, suspended as soft sculptures, reclining like sleeping beauties, the garments are the shipwrecked waifs of a mysterious, fragile, caduceus museum. It will disappear in a few months’ time, victim and witness to passing time. It is our hope that it may reborn in another time, another place, within the fickle walls of a museum, in the forgotten spaces of a building. That it will continue to raise questions about the transient nature of fashion but also about its poetic vitality; that in its nomadic meanders, it will to draw together sublime foundations and shifting frontiers; as it incessantly redefines itself, that it will become most beautiful, the fairest of all the world’s museums.’

The Ephemeral Museum of Fashion 

a project by
Fondazione Pitti Immagine Discovery
on occasion of Pitti Immagine Uomo 92
in collaboration with
Gallerie degli Uffizi
Palais Galliera, Paris
conceived by
Olivier Saillard
curated by
Olivier Saillard
in collaboration with
Caterina Chiarelli
(in-house curator)
promoted by
Centro di Firenze per la Moda Italiana
Pitti Immagine
with the extraordinary contribution of the
Italian Ministry for Economic Development  
Agenzia Ice
sponsored by the
Italian Ministry of Culture
City of Florence
Florence, Palazzo Pitti
Halls at the Galleria del Costume and the Contini-Bonacossi Collection
14 June 2017 – 23 October 2017
Vernissage 13 June 2017
The Ephemeral Museum of Fashion is an event on the Programma Speciale Fiere Pitti Immagine 2017 calendar staged thanks to the extraordinary contribution of Ministry for Economic Development and Agenzia Ice in the context of the project to lend support to the Italian trade fairs and Made in Italy.
The Fondazione Pitti Immagine Discovery and the Centro di Firenze per la Moda Italiana extend their warmest thanks to the entire staff of the Gallerie degli Uffizi – managers, curators, architects, restorers, administrators, security personnel, custodians – without whose exceptional skill sets, dedication and passion this exhibition would not have been possible.