Neopop Fashion in Japan

“It is increasingly clear that art is not an activity reserved for the appreciation of a few elite. Art is for everyone and this is the end for which I work”. Impossible not to think of the words of the famous graffiti artist Keith Haring, when you dive into the amazing world of neopop presented at Pitti Uomo 81 with “Tokyo fashion week in Italy”. This project promotes talents and creativity from Japan, peaking in “Versus Tokyo”, directed by Yuichi Yoshii in the Lyceum. A dip into a psychedelic world of 20 cutting-edge brands, where the most sugary decoration style acts as a container for irony. An emotional rollercoaster of soft shapes and fluo colours, whose appeal attracts all those who for years have lived and breathed videogames, comics, manga and Disney cartoons, going beyond any geographical borders or social classes. A cultural humus shared by an entire generation of artists who came to fame in the nineties, such as Takashi Murakami or Mariko Mori, and who today continue to bear fruit in the world of design and fashion. And so 2012 sees Duchamp’s objets trouvés become little T9G/Takuji monsters. The icons of reinvention are no longer Warhol-style Marilyns, but the TV series Evangelion, the inspiration for Radio Eva and Fugahum, or Leonardo’s Last Supper and the American flag, which become the banal kitsch souvenirs that Facetasm loves to play with. While the most famous logos bare all and show off skeletal souls on Tees by NuGgETS. 

Posted by RealNob