Pitti Uomo 88: closing figures
The trade show closes with record-breaking numbers
The 88th edition of Pitti Uomo has come to an end confirming the expectations published earlier during the show: once again a record-breaking edition of the leading international men’s fashion fair. The number of buyers who came to Florence registered a rise of over 5% compared to the June 2014 edition, and with this sort of trend the overall number of buyers should total around 20,000 - once again the best result for the most recent summer editions. The foreign buyers continued to grow (+6.5% at this edition, heralding from an increasing number of countries on all 5 continents, making a total of around 8,200 buyers), and the figures for the Italian market also increased by over 4%. We expect to widely exceed the figure of 30,000 visitors in total.
“The atmosphere among the stands was filled with energy”, comments Pitti Immagine’s CEO Raffaello Napoleone, “we saw collections that were rich in creativity and constructed with an eye on the market, and we received very positive feedback regarding the proposals in the various sections and the new projects launched at this edition. There was a substantial and interested participation of Italian and international press, and the calendar of events was judged by all to be rich, original and particularly spectacular. So we are more than satisfied, also due to the success of the special program of events and promotional activities realized thanks to the collaboration of the Ministry for Economic Development and the ICE Italian Trade Agency, which once again played a decisive role in supporting the international slant of the fair and our exhibitors. For this reason, on our own behalf and on behalf of the Centro di Firenze per la Moda Italia, we would like to say a very special thank you to these institutions for the confidence they have shown in us at every edition”.
With regard to the foreign markets, the most interesting performances came from Europe (Germany +19%, France, +22% Holland +18,5%, Spain +15%, Switzerland +15%), while there was a boom from northern Europe, with some markets showing increases of more than 50%. There was also growth from Japan (+2,5%), whereas the figures for United Kingdom, United States and China remained steady with respect to the levels recorded at recent editions, and there was a slight drop for South Korea and Hong Kong. There was also growth from Turkey, India, Canada, the countries in the Middle Eastern area and Taiwan, as well as an expected drop for Russia that was proportionally lower than last January.
In the list of the top 20 markets, Germany returned to the head (950 buyer), followed by Japan (819), Spain (669), United Kingdom (534), France (492), Holland (454), Turkey (453), China (443), Switzerland (311), United States (279), South Korea (277), Belgium (275), Austria (185), Russia (185), Sweden (161), Portugal (145), Greece (125), Denmark (117), Norway (103) and Hong Kong (83).
On the occasion of the Opening Ceremony of Pitti Uomo 88, the Pitti Immagine Uomo 2015 Award went to Lardini and the Pitti Immagine Career Award to Nino Cerruti. The winner of the seventh edition of WHO IS ON NEXT? UOMO, the competition that seeks out new Italian or Italy-based talents in men’s fashion design, was Vittorio Branchizio (prêt-à-porter) with an honorable mention to Miao Ran.
The Latest Fashion Buzz, the project of Pitti Uomo that shines the spotlights on some of the most talented and promising international designers of men’s fashions, has rewarded a special praise from LAGENTE – the agency that provides consulting, support and protection for creatives and brands - that through their Green project will offer one of the participants one year of pro bono services to Yii, the Malaysian designer based in Kuala Lumpur.
In the afternoon of Friday 19th, the Treno Speciale della Moda [Fashion Train] sponsored by the Centro di Firenze per la Moda Italiana and the ICE Italian Trade Agency, with the support of the Ministry for Economic Development, in collaboration with the Camera Nazionale della Moda Italiana left from the Santa Maria Novella railway station. There were over 350 passengers on board – buyers and journalists - for the first of a series of initiatives that aims to create an increasingly stronger link between two major events, Pitti Immagine Uomo and Milano Moda Uomo, and between the two capitals of men’s fashions, Florence and Milan.