In June 2018, on the occasion of Pitti Uomo 94, Fondazione Pitti Immagine Discovery in cooperation with Palazzo Pitti’s Museo della Moda e del Costume presents a new exhibition project

EVOLUTION – INVOLUTION – REVOLUTION

Three Decades of Men’s Fashion as Seen by Stefano Pilati

On the occasion of Pitti Uomo no. 94 (Florence, June 12-15, 2018), the new exhibition “EVOLUTION – INVOLUTION – REVOLUTION: Three Decades of Men’s Fashion as Seen by Stefano Pilati” will be inaugurated at Palazzo Pitti. The exhibit is produced by the Fondazione Pitti Immagine Discovery in cooperation with Palazzo Pitti’s Museo della Moda e del Costume.
 
The creator and curator of the project (exhibition and catalog) is Stefano Pilati, one of the great designers of international fashion. “EVOLUTION – INVOLUTION – REVOLUTION” is thus a personal reflection on contemporary fashion via a unique artistic approach. It is neither an anthological pathway nor an academic interpretation. It is based on first-hand experience, passing through flashbacks, impressions, collaborations and rejections. Its aim is to immerse the visitor in the multifaceted reality of men’s fashion of the last three decades, depicting its dialectical relationship with a constantly evolving social context.   
 
“For this project on men’s fashion, a theme that has long been overlooked in Italian and international cultural circles, wethought of Stefano Pilati because he was and is one of the leading protagonists in this sphere,” says Lapo Cianchi, Secretary General of Fondazione Pitti Immagine Discovery. “But perhaps most importantly, he interested us and we found his concept of the fashion system to be fascinating – it is eccentric, conflicting and almost cynical. It’s a precise point of view where the obsessions and reflections of a collector merge with those of a designer and an individual who believes in dressing well”.
 
“EVOLUTION – INVOLUTION – REVOLUTION” is the third event presented in a three-year exhibition initiative promoted bythe Centro di Firenze per la Moda Italiana and the Gallerie degli Uffizi together with the participation of Pitti Immagine. The exhibition, which runs until October 21, 2018, occupies rooms in Palazzo Pitti’s Museo degli Argenti and is also made possible thanks to the extraordinary contribution of the MiSE [Italian Ministry of Economic Development] and ITA - Italian Trade Agency, which has set aside state funds for Italy’s trade fairs.
 
“It is a great time for fashion exhibitions, especially projects that unite cultural insight and research with the ability to attract a large audience,” says Andrea Cavicchi, President of the Centro di Firenze per la Moda Italiana and of the Fondazione Pitti Immagine Discovery. “We are grateful to the Gallerie degli Uffizi for continuing to invest together with our Group – along with the important funding received from the MiSE-Italian Ministry of Economic Development and ITA - Italian Trade Agency – in a modern culture of fashion via a program of international value that is also open to prestigious collaborations like the one with Stefano Pilati.”      
 

“This exhibition project is a confirmation that fashion has finally found in Italy an institutional point of reference where it can be expressed at a maximum level of continuity,” adds Eike Schmidt, Director of the Gallerie degli Uffizi. “Palazzo Pitti’s Museo della Moda e del Costume is the result of an informed and strategic decision made by the Ministero dei Beni e delle Attività Culturali [Ministry of Cultural Heritage and Activities] in Florence, where the legacy of museums, culture, fashion and industry are all a visible part of the city’s life and of its cultural institutions. Thanks to the program created together with the Centro di Firenze per la Moda Italiana and the Fondazione Pitti Immagine Discovery, this new project is also an opportunity to enrich and diversify the exhibition offering at our Polo Museale, which is viewed as one of the most important in the world.”