PITTI IMMAGINE LOVES MINI.
MINI MOVES PITTI IMMAGINE:
Passion, innovation, creative research. These are the pillars of the unique creative partnership between Pitti Immagine and MINI.
Two brands with shared values and objectives linked to contemporary lifestyle. The partnership will be continued at Pitti Uomo 93 with a series of projects for 2018 focusing on the newest trends in lifestyle and urban culture, exploring the concept “Rethinking Identity”. An inventive spirit, the creative use of space, an iconic design and a minimal footprint approach are the main principles around which MINI has built its identity and brand strength.