Pitti Uomo 89

The Place to be in June 2016!

1.219 brands - 36.000 visitors - 24.800 buyers

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The closing figures

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Another record-breaking edition of Pitti Immagine Uomo has just come to an end at the Fortezza da Basso (Florence, 12-15 January 2016): a record breaker in terms of the companies attending (1,219 protagonist brands), as well as the figures for the buyers, press and members of the trade who visited over the four days of the event. The final attendance figures confirm the trend registered during the fair: atotal number of buyers that nearly reached 24,800 (+4% compared to one year ago), 8,800 of which from abroad (+2.5%) and 16,000 Italians (+5%).  The total number of visitors was 36,000.
The great international success of this edition in terms of attendance – which indicates, above all, a success in terms of the quality of the buyers, the best boutiques and department stores in the world – was driven by the double digit growth of almost all the European markets, Germany (+14%), Spain (+20%), Holland (+14%), United Kingdom (+9%), Switzerland (+12%), Belgium (+17%), and France (despite a small drop in attendance, the number of stores rose by +3.5%), the whole group of countries from Northern Europe (including Denmark  +7% and Finland +37%), (Iceland almost doubled the number of buyers) to which we should add the excellent results from Ireland (+50%), the Baltic countries and the Ukraine (+34%).  There was also significant growth from the United States which, in terms of the number of stores, rose by +8%; Japan confirmed its high figures as did Korea and there was a rise in the number of buyers from Taiwan; there were also good performances from the United Arab Emirates, Australia and Brazil.
Naturally, in absolute terms, strategic markets like China, Russia and Turkey still occupied the first 20 market positions, however, due to various, well known reasons, they recorded a slight fall with respect to past editions.
We are very pleased with this edition of Pitti Uomo,” says Raffaello Napoleone, CEO of Pitti Immagine, “because of the extremely positive atmosphere you could feel around the stands and see on the faces of all the protagonists.  There were lots of new ideas in the collections presented by our exhibitors, as well as in the highly popular special events held around town as well as in the Fortezza.  Many new projects were also announced in the course of this edition, from the new Tutorship project that Pitti Immagine is dedicating to young designers, to the institutional agreement between the Fondazione Discovery and the Uffizi Gallery, and much more.  We are looking to the future with confidence and in the knowledge that Florence and Pitti Uomo continue to be the top places to be on the map of world fashion”.

The Top 20 foreign markets were: Germany (932), Japan  (841 buyers), Spain (758) United Kingdom (639), Turkey (557), Holland (529), France (468), China (396), Switzerland (389), Belgium (307), United States (282), South Korea (278), Austria (184), Russia (182), Sweden (172), Greece (158), Portugal (150), Denmark (127), Norway (86) and Canada (74). 

Buyers' comments

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Aaron Kihyun Kim, Merchandising Manager Boontheshop, Shinsegae, Seoul:
“Pitti Uomo marks the start of the menswear season and I am pleased to observe how the fair is continuously evolving towards a progressively contemporary key.  It is increasingly cutting edge, experimental and fun.  We are mainly looking for accessories like hats, shoes, scarves and jewelry for our sales outlets: our clients need versatile outfits to wear for work as well as in their free time.  The macro trend for next fall/winter?  The skinny look is becoming increasingly oversize in South Korea as well.  The Main Pavilion hosts a large selection of classic brands, always of the highest level, but the collections most in line with our stores are those in Futuro Maschile and Touch! with their strong contemporary essence.  I really enjoyed the International Woolmark Prize, I think it is important for Pitti Immagine to host an international award of this level and I hope that this collaboration will continue at future editions”.
Paul Damien, Menswear Fashion Buyer Matches Fashion, London:
“Pitti Uomo is an extraordinary opportunity because it makes it possible to optimize the time for meetings and appointments as well as to carry out research into new brands.  I came here mainly looking for accessories and, as usual, I found some very interesting proposals.  Juun.J’s show was incredible: an event with a stunningly high visual impact. I also found the International Woolmark Prize very interesting.  What is always striking is the mixture, or rather the fact of being able to move from the extremely elegant and classic brands in the Main Pavilion to the more innovative and cult names in the areas like Touch!.  It is this diversity that makes Pitti Uomo so appealing: we know we can find products that work with the various types of clients that buy from us.  It is always great to see new international names emerging, so I find The Latest Fashion Buzz section particularly interesting. The adidas Originals by White Mountaineering presentation was truly spectacular.  Modern, dynamic, energetic: exactly what we expect to see from these collaborations!” 
Guillermo Andrade, proprietor FourTwoFour on Fairfax, Los Angeles:
“A fantastic atmosphere surrounding lots of people who love fashion.  Florence is a unique city and being able to visit it between one event and another was a wonderful change compared to the usual gigantic fairs held in peripheral locations.  I loved the variety of the fair as a whole.  It was a great pleasure to discover the best of classic Italian menswear.  I am hoping to see the Unconventional section continue to grow.  Pitti Uomo is different from any other fair: it is an experience that every buyer should enjoy!  The adidas Originals by WM runway show was really special: a beautiful space, an original presentation with an audience of prestigious buyers”.
Georges Arja, Senior Commercial Officer Aishti, Beirut:
“Aishti is a large group of stores and multi-brands that embrace every menswear market range, from the more classical brands to those with a high stylistic content.  I can state that we have no competitors in Lebanon.  For this reason it is important for us to take part in a fair like Pitti Uomo that is a global showcase and in constant step with the times.  Here, every style, every trend is represented in the best way possible with a careful selection of companies, from the Main Pavilion to Futuro Maschile, passing through Unconventional.  At this edition I was mainly looking for clothing items that are suitable for our climate: that means garments made with very light fabrics but of the highest quality, t-shirts, suits, jackets and coats which do not look too “wintery”.  The trend for our country is sporty chic, suitable for clients who travel all over the world and are attentive to European styles.  The rendezvous with Pitti Uomo is fundamental for organizing business meetings, for personally exchanging ideas with the companies we habitually work with as well as for discovering new brands to propose to our stores which are frequented by an increasingly demanding and cosmopolitan clientele”.
Rosy Biffi, proprietor, Biffi Milano:

“As usual a very interesting edition, varied and complete! Pitti Uomo is a wise weave of fashion, design, art and culture.  My favorite sections are Touch! and My Factory – always very contemporary - as well as Unconventional.  Generally I can say that the proposals we see at the fair are always very good for selling and perfectly in line with the Biffi Milano brand.  It is wonderful to experience the whole fair, to get ideas from the people who take part in and attend Pitti, because the whole environment is truly stimulating and a source of inspiration”.  








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Our team is at your disposal to discuss the best participation options with you.
For any information you can contact:

Annapia Giovacchini (annapia.giovacchini@pittimmagine.com - ph. +39 055 3693231)
Elisabetta Paroli (elisabetta.paroli@pittimmagine.com - ph. +39 055 3693241)
Donatella Santi (donatella.santi@pittimmagine.com - ph. +39 055 3693292)  
Daria Vagelli (daria.vagelli@pittimmagine.com - ph. +39 055 3693434)