Eye Pop

the frontier between fashion and the eyewear planet

Eye Pop is the area dedicated to eyewear that Pitti Immagine has created in collaboration with MIDO, the leading international trade fair for the eyewear industry. On the Ground Floor of the Main Pavilion, Eye Pop explores the connection between eyewear and fashion in terms of quality and design. It is intended not only for the best concept stores, but also companies seeking new creative synergies.

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Last update: June 12, 2017  |  Print