I Play

The New Sportswear

The international DNA for I PLAY, which sits inside the Cavaniglia Pavilion and a series of independent spaces, pushes the envelope when it comes to defining the borders of sportswear.  In the forefront, there are styles that creatively link ways of urban life to authentic sportswear outfits.

Discover now the protagonists of the I PLAY section buy clicking on the brands and accessing the new digital preview service and much more. Enjoy the new Pitti Uomo experience and get ready for the fair!

Our brands

Last update: June 11, 2019  |  Print