Futuro Maschile

A Concept Lab on Contemporary Menswear

Futuro Maschile is the laboratory that focuses on the most current contemporary-classic menswear. Traditionally one of the most visited venues at Pitti Uomo it presents an increasingly across-the-board brand mix. Hyper-select collections dialogue with experimental sportswear to offer an injection of products focused on new ideas. Exhibit design concept by Alessandro Moradei.

Futuro Maschile - Sala delle Nazioni

Futuro Maschile - Arena Strozzi