Alternative Set

The temp-events program
will be bigger than ever

In special places on the Fortezza da Basso grounds that are staged by a select number of designers and now, for the first time ever, the program will extend to the Upper Level with the new project Just Like a Man.

GLOBAL VILLAGE
17.06.2014 | 12.00 | Pitti Uomo
(read more)
PITTI PONG CUP
17.06.2014 | 16.00 | Pitti Uomo
(read more)
MAUNA KEA
18.06.2014 | 11.30 | Pitti Uomo
(read more)
V°73
18.06.2014 | 12.30 | Pitti W
(read more)
CAMO
18.06.2014 | 14.00 | Pitti Uomo
(read more)
COR SINE LABE DOLI
18.06.2014 | 15.30 | Pitti Uomo
(read more)
MAISON LVCHINO
19.06.2014 | 11.00 | Pitti Uomo
(read more)
Jupe by Jackie
19.06.2014 | 12.00 | Pitti Uomo
(read more)
Benedetta Bruzziches
19.06.2014 | 13.00 | Pitti Uomo
(read more)
Serdar Uzuntas
19.06.2014 | 14.30 | Pitti Uomo
(read more)

GLOBAL VILLAGE

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17.06.2014 | 12noon - 1.00pm | Central Pavilion - Attic Floor
17.06.2014 | 3.00pm - 4.00pm | Central Pavilion - Attic Floor 
18.06.2014 | 12noon - 1.00pm | Central Pavilion - Attic Floor
18.06.2014 | 2.30pm - 3.30pm  | Central Pavilion - Attic Floor
 
On show on the Attic Floor of the Central Pavilion, the performance by the international creative collective Global Village that unites brands like: Art Comes First, The Brooklin Circus, Energy Plan, I Owe You, Lotho and Superduper Hats.
From the United States, Spain, Italy, France, Japan and England, at Pitti Uomo 86 we will find a group of talented designers united by shared intent: efficiency, collaboration and creative elective affinity. This is the essence of the Global Village that some of its members will be taking on stage in a live performance as part of the Alternative Set programme.
 

PITTI PONG CUP

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17.06.2014 | 4.00pm - 6.00pm | Piazzetta opposite Central Pavilion
18.06.2014 | 4.00pm - 6.00pm | Piazzetta opposite Pavilion Cavaniglia


Ping Pitti Pong will include a series of initiatives that will involve the Pitti People: in a special area inside the Fortezza da Basso, 20 digital fashion influencers will compete in a table tennis tournament.
 

Look at the complete Photo Album

MAUNA KEA

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18.06.2014 | 11.30am | Piazzetta opposite Central Pavilion

Hi-tech design, performance fabrics backed with natural fibres and 3D reworked graphics: these are the cornerstones for the rebirth of Mauna Kea. The Mauna Kea Alternative Set will have the evocation of its very world as its starting point, strong representation of the innovative vision of the world of surf, the brand’s DNA. On show, a metropolitan sportswear made in Italy, totally on-trend. Inspiration comes from the POP_UP Theatres, ancient theatre constructions in paper that create magic, figurative scenarios in three dimensions. The POP_UP Theatre of Mauna Kea will provide the backdrop for construction of the whole Alternative Set. 
In the centre, a ukulele player will perform with a multi-effect amplifier, for a burst of "electronic" energy, in line with the brand’s contemporary evolution. In the background, models will turn the pages of a large Pop Up book: each of its dimensions, which will graphically reconstruct the Mauna Kaa logo, will feature in the outfits designed for the models.
 

 18.06.2014 | 12.30noon | Piazzetta Opposite Central Pavilion

"Venice in a Bag"
Elisabetta Armellin, designer of V°73, creates a tableau vivant inspired by the splendour and mood of Venice and stages a rich table laden with bags from the V°73 Autumn Winter 2014/2015 collection. The table comes to life thanks to the notes of the seven harp players, ethereal in their white Venetian masks, paying tribute to the designer’s birthplace. The notes underline the richness of the materials, the preciousness of the bags and the complexity of the artisan craftsmanship.

 

Look at the complete Photo Album

18.06.2014 | 2.00pm | Piazzetta Opposite Central Pavilion

"Camo Flight Collection SS15"
The Camo Alternative Set is inspired by the world of travel. By the excitement of departures and arrivals, by a mood of holidays and carefreeness that is part and parcel. To coincide with Pitti Uomo 86, the arrival and destination of passengers will be simulated: once they have taken off their heavier garments, the tourist-models will make themselves comfortable, pulling on more casual holiday wear.
This change in look shows how different clothes are between airport departures and arrivals and accentuates how a change in places and moments conditions our clothing.
 

COR SINE LABE DOLI

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18.06.2014 | 3.30pm| Piazzetta Opposite Central Pavilion

"Dejeuner sur l’herbe"
The first warm days of Spring. A group of friends meets up for a light lunch, looking for somewhere to eat in the open air, with games, chat, food and laughter. A spontaneous, somewhat surreal, picnic on the grass that doesn’t exist! Some read, some play music, others fall in love. 
A tribute to light-heartedness, youth and ever so slightly zany elegance, where the unusual accessory like the Corsinelabedoll bowtie plays an ironic, leading role. 
 

MAISON LVCHINO

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19.06.2014 | 11.00am | Piazzetta Opposite Central Pavilion

"The elegance of dressing"
The elegance and the confidence that distinguish the act of getting dressed are for Lvchino the base of a man's charm. The combination of fabrics and garments reveal an individual’s sensibility and personality. And this is the starting point for the actors, put “on stage” by Lvchino, which will open the doors of the Maison to reveal that moment when a man decides what to wear. The atmosphere will echo the values of the brand, such as whispered elegance and confidentiality.
 

Jupe by Jackie

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19.06.2014 | 12noon -1.00pm | Central Pavilion - Attic Floor
19.06.2014 | 3.00pm - 4.00pm | Central Pavilion - Attic Floor

Jupe presents an intimate look at the hand embroidery atelier in Delhi, where all Jupe designs are created by highly skilled male artisans. The film, projected on a large beamer, will give a unique insight into the techniques and ways of working of the artisans in the atelier, focusing on their hand movements, sitting poses, and the defining details in their gestures. The film will shift from these meditative moments to exploring the art of the tie and the bow tie, Jupe's trademark pieces. Using moving images of archival footage - the tie and bow tie in the old days - as well as presenting the SS15 collection, the film will unveil why the intricate hand embroidery of Jupe is presented in its best form on ties and bow ties.
 

 

Benedetta Bruzziches

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19.06.2014 | 1.00pm | Piazzetta Opposite Central Pavilion

"Bruzziches Brothers"
Massimo, inspired by an old-fashioned postman’s bag, the one we would wait for anxiously in case it was bringing us love letters. A work of quotation that does not betray the poetry and style of Benedetta Bruzziches, but enhances the drive and the mission undertaken by the Artigianauti, this word that tells the story of a “mission possible” of a group of talented designers who recuperate ancient arts and crafts. 
We need to start in the distant past when telling the tale of the Artigianauti. It is an old story, which starts before time itself, back in the era of legends: the Argonauts, a handful of heroes, captained by Jason, who set sail on board of the Argo headed for the wild land of Colchis to win back the golden fleece. The golden fleece of today is manual skill. “Nothing is impossible, if you only want it”, this is the message of the Artigianauti. Their Argo is a work table, their helm a shear and their sails the fabric they cut our bags from. The objective is to reacquire the wisdom of hands and deliver it to the hands of future generations, like real postmen, manual skill and the value of artisanship.

Event in collaboration with BiciFi Florence Bike Festival. Performer: Alessandro Arbi.
 

Serdar Uzuntas

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19.06.2014 | 2.30pm | Piazzetta Opposite Central Pavilion

"Elegant Eclectic"
Beautiful and detailed craftsmanship inspired from antique quilting but interpreted in a modern and masculine way. This is the style of the Turkish but London based designer Serdar Uzuntas. The S/S 2015 collection will be the protagonist of an Alternative Set to be revealed. Key elements of the collection will be: cotton, light weight chambray denim, printed nylon and new fleeced airtex, organza jacket linings soft washed colours in various tones of coral, blue, green, stone and beige.