Alternative Set

Temporary Events

With Alternative Set, launched in June 2012, Pitti Immagine has embarked on a new way of staging events at Pitti Uomo and Pitti W that will expand the potential of how merchandise is presented at the fairs. They are special not only because they are not in the exhibitors’ stands, but because they test new communications and promotional methods that are fast, incisive, and able to astound thanks to their creative content.

Luca Larenza
08.01.2013 | 3.00 pm
(read more)
Camo
09.01.2013 | 2.30 pm
(read more)
Studiopretzel
09.01.2013 | 5.00 pm
(read more)
Carlo Contrada
09.01.2013 | 13.00
(read more)

 

08-11.01.2013 | from 10.00 am to 4.00 pm (every 30 min) | Padiglione Centrale

The perfect balance of creative and traditional production techniques in the creation of unique garments reflects the balance between the seven designers of Pack Essential, that is, the essentials for whoever travels the world all the time. A leather handbag contains the Ultimate Black shirt, a handmade Italian hat, eyeglasses made by hand in Japan, cotton socks, English shoes with leather sole and a book of verse. The dominant color is black in a variety of materials. 

Look at the complete Photo Album

 

Luca Larenza

Back to top

08.01.2013 | 3.00 pm | Taste Lounge, Lower Floor of the Main Pavillion

YARN-edelic! is a mix of the two words “Yarn” and “Psychedelic” and the video/audio installation born out of the cooperation between two Slovenian artists: Marko Vivoda and Lukas Stepancic. The focus is  on Emotional Communication, the brand’s key feature. The installation is designed to offer the audience a sensory experience through the show and proves that fashion pairs perfectly with other art forms making its message clearer.

Look at the complete Photo Album

 

09.01.2013 | 2.30 pm | Taste Lounge, Lower Floor of the Main Pavillion

A show that is going to be a true prize-giving ceremony, like the ones held at the end of a road race. A choice in step with the collection’s inspiring theme, which is the well-known Rally della Lana run in Biella since 1973. People, exactly like rallying drivers, never know what’s behind the next turn, they are guided by instinct and this is the advice given by the designers of the FW2013 Camo Rally Collection. The collection is inspired by the eighties, as a tribute to the years when the race began.  

Look at the complete Photo Album

Studiopretzel

Back to top

09.01.2013 | 5.00 pm | Taste Lounge, Lower Floor of the Main Pavillion

Full armor Vestizione/dressing is the performance that accompanies the fashion show, inspired by the way Japanese samurais overlap clothing to protect themselves against arrows and swords. Even the modern warrior has a multilayered and modular wardrobe at his disposal, thanks to a mix of textures and colors. The dressing of the actors is accompanied by a pianist playing the famous aria from Mozart’s Marriage of Figaro “Voi che sapete”, to underline the love rather than the fight going on between the characters. 

Look at the complete Photo Album

You (Your Own Universe)

Back to top

10.01.2013 | 3.00 pm |  Taste Lounge, Lower Floor of the Main Pavillion

Zoomorph is the name of the collection and performance combining fashion, music and art and evocative of the concept of zoomorphism by staging a ritual. Singer Nico Note, accompanied by a guitar player, will perform a mix of music that could be defined as a lively, psychedelic, original, sparkling and a bit dandy set. This is the setting for the fashion show by You (Your Own Universe), the brand that this year will be showing coats and accessory , in addition to shoes. 

Look at the complete Photo Album

Carlo Contrada

Back to top

09.01.2013 | 1.00 pm | Pitti W_Dogana Via Valfonda, 25

"Il dado e i suoi pensieri" (the dice and its thoughts) is the Alternative Set by Carlo Contrada. This will be a time for fun and literature, during which his collection will be displayed. Contrada has been searching for a connection with theatre: as experimentation and confrontation are necessary on the stage, in the same way they must be at the basis for the inspiration of fashion creations. This explains the rediscovery of archive textures and new chromatic tones.

Look at the complete Photo Album