Alternative Set

Once again at Pitti Uomo + Pitti W
the program of temporary events

A special calendar of temporary events and installations in special places at the Fortezza that are staged by a select number of designers, they test new communications and promotional methods that are fast, incisive, able to astound.

LVCHINO
08.01.2014 | 12.00 pm | Pitti Uomo
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NO KA'OI
08.01.2014 | 13.30 | Pitti W
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CAMO
08.01.2014 | 2.30 pm | Pitti Uomo
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TIGRAN AVETISYAN
08.01.2014 | 4.00 pm | Pitti Uomo
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L'F SHOES
09.01.2014 | 11.30 am | Pitti Uomo
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SERDAR UZUNTAS
09.01.2014 | 2.30 pm | Pitti Uomo
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SEE ME
09.01.2014 | 4.00 pm | Pitti W
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LVCHINO

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08.01.2014 | 12.00 pm | Piazzatta della Ronda
 
Once upon a time there was a man and a Savile Row mannequin. In the background, a Rock group played their instruments with great force and emotion. Facing each other, one studied the other, their bodies so similar and yet so different. The man felt emotion and rhythm, the other remained immobile, mute and cold, while he watched the man dance to the energy pulsing rock. How could the man make the mannequin understand what he was feeling through the magic of that music? The man looked down and saw his jacket, created by one of those old-fashioned tailors, who turned every garment into a work of art. It had become his travelling companion, his loyal friend, his life companion and dance partner, absorbing fear, love, joy, pain, ambition and creativity. That was it! That was how he could give the mannequin a soul… He started to dance with him, around him and wrapped him in his jacket. The jacket as a tool for life and humanity. This modern fairy tale sets the mood for the performance by Lvchino. 

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NO KA'OI

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08.01.2014 | 1.30 pm | Entrance Courtyard, Central Pavilion

“Action Couture” - A special event to discover dedicated to Yoga and fashion, for the luxury sportswear brand NO KA'OI, famous for its interpretation of Yoga outfit in a fashionable way. The idea of the flash mob is to give a sense of the style even in the most unexpected performance, leaving people free to interpret the sportswear with their personal couture vision.
 

08.01.2013| 2.30 pm | Entrance Courtyard, Central Pavillion

A street artist, like the many you see in our cities. In the background, people walking, talking and living out their day. Suddenly a surprising, original show comes to life. This is the live performance by Camo City for the autumn-winter 2014-15, which will breathe energy into the collection’s innovative spirit.

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TIGRAN AVETISYAN

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08.01.2014 | 4.00 pm | Entrance Courtyard, Central Pavillion

A site-specific performance for the debut of Tigran Avetisyan, already very popular with the critics for the quality of his garments and the creative/subversive elements of his poetry. Careful use of recycled materials for his collections through which he gives voice to the unrest of new generations, thanks to slogans like "No Jobs" and "Nothing Changes". They will star in a video shown at the event.  

 

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L'F SHOES

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09.01.2014 | 11.30 am | Piazzetta della Ronda

The Season of Grey Suits. A platoon of workers. An army of grey suits. Only those who know how to choose the right accessory stand out. And what better tool than the shoe? An identifying object, a choice that defines personality. Man is built from the feet up, in a multi-note composition. This is the input for the L’F Shoes flash mob. In an army of notes that are all the same of city workers, all you can do is sing.

 

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SERDAR UZUNTAS

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09.01.2014 | 2.30 pm | Entrance Courtyard, Central Pavillion

A trip with friends into the English countryside. Youngsters on an autumn weekend away. Laughter and fun with picnics and villages fairs. A special Live Performance for this Turkish designer living in London to present his AW 2014-15 menswear collection, with its contemporary British style echoing great tradition and tailoring quality.
 

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09.01.2014 | 4.00 pm | Piazzetta della Ronda

 
A portraits exhibition and live photo shoot to launch the #heartmovement during Pitti W in cooperation with Nowfashion.com. There will be a special exhibition with portraits of fashion professionals and icons while having an interactive photo shoot with the public of Pitti that will be live streamed by Nowfashion.com. 
Among portraited testimonials: Raffaello Napoleone – CEO of Pitti Immagine, Antonella di Pietro - Creative Director Coordinator at Karl Lagerfeld’s, Giovanni Pungetti – CEO of Martin Margiela and Diane Pernet – of ASWOF. SeeMe is a fair trade certified brand, with hearts as unique pieces, hand-made by women victims of violence. Join the #heartmovement, be the next link! This is the motto of the brand.