Presidente Ricci, there’s been a big build up to the 60th anniversary of Firenze Hometown of Fashion. What is the value of this celebration? How do you think it can focus attention on the history and the present of this city?
Centro di Firenze per la Moda Italiana presents
Firenze Hometown of Fashion
EventsBack to top
The film of Firenze Hometown of Fashion.
I costumi della Sartoria Tirelli
I costumi della Sartoria Tirelli | Foyer dell'Opera di Firenze | 16.06.2014 |
PHOTO ALBUM RED CARPET
Andrea Bocelli | Opera di Firenze | 16.06.2014
Luci ed Emozioni
Luci ed Emozioni | Ponte Vecchio | 16.06.2014
Inaugurazione Pitti Immagine Uomo 86 and
BOF - The Business of Fashion award
Digital menswear hub by BOF | Salone dei Cinquecento Palazzo Vecchio | 17.06.2014
Born in Florence
Design a dream by Emilio Pucci | Battistero di San Giovanni | 17.06.2014
Museo Gucci | Piazza della Signoria | 17.06.2014
Richard Ginori - Gucci | Via dei Rondinelli | 18.06.2014
Equilibrium | Museo Salvatore Ferragamo | 18.06.2014
The white renaissance by Ermanno Scervino | Forte Belvedere | 18.06.2014
Florence and fashion
Florence and fashion | Sala d'Arme di Palazzo Vecchio | 17.06.2014
Museo Bellini | 17.06.2014
Le Italie della Moda. Menti e mani eccellenti | Palazzo Gondi | 17.06.2014
La Notte dei Modivori
La Notte dei Modivori | Cinema Teatro Odeon | 17.06.2014
County of Milan Marcelo Burlon
County of Milan Marcelo Burlon | Parterre di Piazza della Libertà | 19.06.2014
au jour le jour
au jour le jour | Dogana | 19.06.2014
E poi c'è Napoli
E poi c'è Napoli | Cinema Teatro Odeon | 19.06.2014
Il design automobilistico Italiano degli anni '50 e '60
Il design automobilistico italiano degli anni '50 e '60 | Piazza della Signoria | 17.06.2014
Firenze. Fashion Atlas
Firenze. Fashion Atlas | Palazzo Vecchio | 17.06.2014
FHOFBack to top
Firenze Hometown Of Fashion
This year the Centro di Firenze per la Moda Italiana is celebrating its 60th anniversary and therefore, on the occasion of Pitti Immagine Uomo 86 (17-20 June 2014), will launch a program of special events produced in cooperation with Pitti Immagine and with special grants from the Italian Ministry for Economic Development and ICE. The network created for this occasion is a model of integrated strategies among public and private institutions – those that work in the interests of the system – that is destined to become a reference point for all policies supporting Italian fashion and for those whose duty is to promote the fashion industry.
A project by
Produced with a special grant from the
Ministry for Economic Development
Ice - Agenzia per la promozione estera e l’internazionalizzazione delle imprese italiane
In cooperation with
City of Florence
SPECIAL CONTENT ON THE PROJECTSBack to top
- Interview with Stefano Ricci - President of the Centro di Firenze per la Moda Italiana
- The costumes of the Sartoria Tirelli. Over to Dino Trappetti
- The Italian automotive design from the '50s and '60s. Corrado Lopresto the architect of dreams on four wheels
- Francesco Vezzoli primavera-estate. A special preview of the exhibition
- E Poi c'è Napoli. The online video trailer of the film
- A special video interview with Angelo Flaccavento the curator of "Le Italie della Moda" a Sky Arte HD production
Iterview with Stefano Ricci - President of the Centro di Firenze per la Moda Italiana
Over to Dino Trappetti, director of Tirelli Costumi
Dino Trappetti was born in Rome and his long career in show business started with a press office in 1965. Since then he has been head of the press office at the Eliseo Theatre in Rome, of the Rossini Opera Festival in Pesaro, of the music weeks in Naples with Salvatore Accardo and has been responsible for organising and launching many cultural and film events, working, as press office, with Luchino Visconti, Mauro Bolognini, Liliana Cavani and Sergio Leone. On behalf of the Ministry for Foreign Affairs, in the eighties he promoted many important Italian Cultural happenings and events abroad (New York, Buenos Aires, Rio de Janeiro…). When Umberto Tirelli died in 1990, he had expressed the desire that Trappetti take over at the helm of Tirelli Costumi, the icon Roman tailors that has made the most famous Oscar-winning theatrical and film costumes.
Maria Callas - Traviata
Gown created based on the sketch of Lila De Nobili and renovated by the Sartoria Tirelli under the direction of Tosi.
Corrado Lopresto: the architect of dreams on four wheels
Corrado Lopresto is one of the most important vintage car collectors in the world.
Isotta Fraschini 8A SS Castagna (1930)
Alfa Romeo Giulietta Spider Bertone (1955)
weight (kgs) 950
Alfa Romeo 6C 1750 GS Zagato/Aprile (1931)
Alfa Romeo 2500 Sport Stabilimenti Farina (1947)
Lancia Flavia 2000 Sport Zagato (1968)
Cisitalia 202 (1962)
A project by Firenze Hometown of Fashion
Centro di Firenze per la Moda Italiana e Pitti Immagine
Ministero dello Sviluppo Economico
ITA - Italia Trade Agency
Starring roles: Raffaele La Capria, Salvatore Ambrosi, Davide de Blasio - Tramontano, Hugo Jacomet, Maurizio Marinella - E. Marinella, Ciro and Maria Giovanna Paone - Kiton, Gaetano and Annalisa Calabrese - Calabrese dal 1924, Massimiliano and Giuseppe Attolini - Cesare Attolini, Gianluca and Enrico Isaia - Isaia, Mario Portolano and sons, Salvatore Piccolo, Antonio Panico and Gennaro Formosa
Tramontano: amidst craftsmanship and innovation
Tramontano is a brand that has made history in the leather goods industry.
Kiton. The history of a man in love with quality
“If this wasn't my job, I'd pay to do it”. Ciro Paone has transformed his greatest passion into a job, raising the concept of tailorship from craft to an art form: a love for beauty and a love for dressing well. The Ciro Paone idea of quality has forged the entire Kiton tailor project right from the start.
Calabrese: a family tie
In the 1920s, Don Eugenio Calabrese of Naples chose his "tie of the day" personally, every morning. His creativity in imagining fabrics and patterns, together with an entrepreneurial spirit, drove him to establish a tie-making laboratory. Thus the Calabrese Cravatte brand was created. Today, the tailor tradition continues with the 4th generation of Calabrese, with Annalisa Calabrese running the company.
Isaia, a family-run company with an international business model
ISAIA was established in Naples in the 1920s, on an idea of Enrico Isaia who opened a fabrics shop for some of the city's most famous tailors. Thereafter, he established a small laboratory, where skilled artisans made made-to-measure clothing. As new generations took up the reins, ISAIA became a tailoring company producing extremely high-quality items for some of Italy's most prestigious stores. Today, the company numbers more than 200 employees, managed by the family's third generation.
Salvatore Piccolo and the fascination of shirts
Salvatore Piccolo decided to work in a shirt manufacturing company as warehouse operator, as long as it brought him close to the world with which he was so fascinated. The step towards his own shirt workshop was a short one, and a short while later his creations were dressing Naples's best customers, going beyond national boundaries. Today, he tells us that the secret of a good item, in addition to using the very best fabrics and meticulous craftsmanship, is the capacity to listen to his customers.
Portolano, the magic of a leather glove
The history of the Mario Portolano brand dates back to 1895 with Fortunato, Mario's grandfather, founding a leather glove factory. For more than a century, the Mario Portolano business has been crafting refined gloves, worn by many famous hands, handing down the commitment, experience and masterful manual skills of an ancient tradition with its roots in the Naples artisan culture, from generation to generation.
I have been commissioned to develop Le Italie della Moda, by Pitti Immagine on behalf of the Centro di Firenze per la Moda, the Florence Fashion Centre. This project is the outcome of a desire to give Italian fashion, seen as the overall system that expresses an unrepeatable and inimitable culture of doing, a dignity on television that it has, perhaps, not so far enjoyed. The choice of the Sky Arte HD channel moves in this direction: this focuses on a visual and narrative approach at the highest levels, in an attempt to reproduce a wide-ranging, detailed picture in a softer framework. In nine themed episodes, it will range from family businesses, the cornerstone of Italian enterprise, to regeneration of the current fashion scene, via case histories of captains of enterprise, exploration into the fascinating world of fabrics and material and tales of business teamed with creativity. It will also include a whole episode dedicated to Florence, a feather in the cap of fashion, bringing together, without any kind of pecking order, famous big names and small visionary outsiders. No attempt to be exhaustive or an encyclopaedia: Le Italie della Moda is an open format, which for the moment focuses on a series of key stories, examples of a much wider macro-cosmos that could be further investigated in the future. The point of view is particular and characteristic: a backstage look at Italian fashion, emphasising the process over the product, manual and artisan skills over the immaterialness of communication, facts over words. What we wanted to describe, through stories told by the players in person, is the complexity of making fashion, namely the hard work that lies behind the beauty renewed every six months: work that calls for passion and boldness, that teams imagination and calculation, combining tradition and innovation. We will see ateliers and workshops, we will hear sewing machines and hands at work, but all the glitter and partying will be left off screen, deliberately. In order to appreciate the uniqueness of Made in Italy, in my opinion, all you need to do is listen to the tales of those who make it: it is an excellence that says it all, but that had never before been seen from so close up. The uniqueness of this series is the result of a combination of a journalistic style viewpoint, mine, with the winning narrative skills of the television writer, Donato Dallavalle, and the taste for an evocative, persistent image of the director Francesco Imperato. All this plus the Sky Arte imprint. Le Italie della Moda is a group effort, because fashion is a group effort too. In imagining its urgency, Pitti Immagine once again confirms its long-standing farsightedness.
Back to memories: a journey into the life and work of Mirko Fontana and Diego Marquez aka Au Jour Le Jour, who will present for the first time at Pitti Uomo 86 on the occasion of Firenze Hometown of Fashion their men's line. After being finalists at Who is On Next? 2011, their career is marked by a crescendo of success, thanks to an ironic and playful fashion. Their print mania achieved huge success among press and buyers. In this video interview, the fashion duo unveil themselves between school memories and moments of personal and professional life, that open up a window on their creativity
Can you tell us about the Ermanno Scervino tribute to Florence set to coincide with Firenze Hometown of Fashion?
I decided to celebrate the excellence of my home town with an evening in the marvellous setting of Forte Belvedere.
My close ties with Tuscany have always been one of the intrinsic values of my fashion house. The combination of tradition, tailoring and technical skills represents what “Made in Italy” really means, which has always been a guarantee of quality and is envied worldwide. I like to translate the excellence of Florentine production into a modern language, combining glamour with tailoring traditions, and with the most innovative workmanship and research.
Yes, definitely. It was our idea, right from the outset, to produce exclusively in Italy, by taking over some traditional and longstanding workshops that risked closure. We merged them into one single entity, creating our headquarters at the gates of Florence. We have always promoted the protection of Italian and particularly Florentine savoir faire, which is something that has been rewarded in all international markets.
My home. After much travelling I decided to settle here, because I wanted my brand to have strong ties with this city. Every corner of Florence tells something about the history of my country and of Italian culture.