Guest Nation Finlandia
The eight brands represent the most interesting and promising Finnish menswear brands. There are rewarded young designers graduated from Aalto University like Rolf Ekroth and Julia Männistö’s Mannisto label and more established brands like urban workwear brand Formal Friday, classic shoe brand Saint Vacant and minimalistic Nomen Nescio. The Finnish heritage brands Turo and R-Collection are showcasing collaborations with young designers. Turo will collaborate with a London based Finnish designer Ikla Wright. R-Collection will show in Pitti a capsule collection realised by an internationally renowed young designer Maria Korkeila. Finnish Heikki Salonen, launches his new men’s wear brand Vyner Articles in Pitti.