A new project organized by Business Sweden and VisitSweden in collaboration with Pitti Immagine, the Swedish Fashion Council and the Association of Fashion brands, #SWEDISHSPOT will showcase a special selection of Swedish fashion brands to confirm the quality of international presences at Pitti Uomo 87. The dark side of Swedish being and essence is the inception of #swedishspot. Enter and experience the ancient, introvert, mysterious Nordic nature interacting with the sophisticated, reserved and melancholic composure of the Swedes. Select brands constitute the Swedish Noir scene to lay an interesting platform for the avant-garde male fashion movement of today. On stage on the first floor of Quinte Teatro, a collective of designers from Sweden that will present their menswear collections to the audience of buyers and journalists in Florence.