BACKLASH

The UNCONVENTIONAL venue at Pitti Uomo, which focuses on luxury undergroundstyles, will double its floorspace at two sites located in the Archives in order to present an exclusive international mix of garments marked by a bold personality. These collections aim to create an uber-contemporary wardrobe that defies gender and represents the manifesto of an urban tribe accustomed to expressing itself without boundaries and which looks increasingly to the world of athleisure.
Unconventional will host a special project developed in cooperation with the Tokyo Fashion Award that will spotlight 6 talented Japanese designers.

Exhibition space to double and explore the world of athleisure

ROCK’N ROLL

LEATHER
ARTISANAL

DOMREBEL MONTREAL

DOING MORE WITH LESS” 

ARTSELAB

BB TRIANGULAR by Bruno Bordese

TOTAL BLACK

BIKER

MILITARY

HOMME VAN LAB

ROMANTIC

SCIENTIFIC SPIRIT

FRENCH CUT 

IENKI IENKI

FASHION

PUFFER
JACKET

INDICE STUDIO

CONCEPTUAL

ARTISTRY
LOVE

TOKYO FASHION AWARD BRANDS

CHIKA KISADA

PUNK

BALLET
ELEGANCE

ROGGYKEI

UNIQUE

UNISEX

TIMELESS 

YOHEI OHNO

MODERN BEAUTY

TECHNOLOGICAL MATERIALS 
DETAILS

MAUNA KEA

DREAM ON

OUTSIDERS
PARADISE LOST

NAOMI GOODSIR PARFUMS

GENDERLESS

ATYPICAL
ADDICTIVE

POLIQUANT

MODE

STREET
FUNCTIONAL

PRONOUNCE

WORKWEAR

MODERN ZEN
EFFORTLESS COOL

ROOM101

TECHNO

RETRO
DECADENCE

WEDU' by COREON DU

FUN

COMFORT
BANGA

WXY

RADICAL NEUTRALITY: WXY.

BED J.W. FORD

ROMANTICISM

NARCISSISM

GOETZE

CONTEMPORARY

SOPHISTICATED

AND RELEVANT MEN’S WARDROBE 

OMAR

PHYSICAL 

MATTER 
GENDER FLUID

SELF MADE by GIANFRANCO VILLEGAS

UNFINISHED + DECONSTRUCTION

ITALIAN TAILORING

STREET COUTURE

DOUBLET

THE STRANGEST COMFORT

TAAKK

HIGH-END RESEARCH 

TECHNOLOGY

NEWAMS

OUTSPOKEN
HIGH-END
QUALITY

SARTORIAL MONK

PURISM

ASCETIC SOPHISTICATION

SAUF

MATTER

DRAMA

METAMORPHOSIS

UNUM

VOLGA VOLGA

EASY-TO-WEAR

THREE-DIMENSIONAL CUT

SUMI (A TRADITIONAL JAPANESE INK)

THE LAST CONSPIRACY