La Via Dell’Uomo
As of 17 January 2015, Milan's via Gesù becomes “La Via Dell’Uomo” – a gentlemen's row, the epicenter of men’s Italian lifestyle. Promoted by Pitti Immagine.
Via Gesù, linking Via Spiga at its north end to Via Montenapoleone at its southern extremity, is only 270 meters long. An ideal destination for a man with little, precious time to spend indulging his preferred extravagance: enjoying the Italian lifestyle in its truest sense. Here, one can stroll past buildings made to the measure of man, exhibiting incredible stratifications of history, taste the most delicious products of Italian gastronomy, retreat to the rooms of an ex-convent, or relax at a full-service spa chiseled into the rock – and above all, dedicate oneself to the most Italian of men’s pleasurable pastimes: fine dressing.
To promote this Milanese enclave, an emblem of Made in Italy excellence, Via Gesù has formed a consortium representing all those whose lives and activities look out on the street and is launching the “LA VIA DELL’UOMO”: a promotional project, an “added value” for the entire city of Milan and, in the upcoming EXPO year, a boutonnière to be worn with style and pride by all of Italy.
The President of the Consortium is Ms SCIAKÈ BONADEO, in representation of the residents; she is flanked by VINCENZO FINIZZOLA, General Manager of the Four Seasons Hotel Milano for Hospitality and by UMBERTO ANGELONI, President and CEO of Caruso, who launched the project back in 1998 when he was CEO of Brioni. PITTI IMMAGINE, as ever attentive to the most forward-looking in Italian Lifestyle projects, is the first organization to lend its sponsorship to the “La Via dell’Uomo”.
The companies which have chosen Via Gesù as the destination for their top international clientele are:
Six luxury menswear and accessories brands: LUCIANO BARBERA, BRIONI, CARUSO, DORIANI CACHEMERE, KITON, STEFANO RICCI and ZILLI.
Three master shoe crafters: BARRETT, DOUCAL’S, and SILVANO LATTANZI.
An atelier/concept room for menswear style culture and research: UMAN.
Two prestigious tailoring establishments: TINDARO DE LUCA and MARIANO RUBINACCI.
An utterly haut de gamme maison: VERSACE.
One historic multibrand store, specialist in Milanese elegance for men: TINCATI.
The jet set’s Neapolitan shirtmaker: BARBA.
ACQUA DI PARMA.
SALVATI jewelers, with a chic vintage watch corner.
Milan’s only 5-star luxury hotel located in a 15th-century ex-convent: the FOUR SEASONS, with its LA VERANDA dining venue in the Cloister and its SPA in the ancient cellars.
IL SALUMAIO, the world’s only “pork specialist” plus restaurant located in a historic house museum, that of early 20th-century Milan’s most elegant men-about-town and collectors, the BAGATTI VALSECCHI brothers.