Decoded Fashion Milan 2015 presented by e-PITTI.com

Prodibi won The Fashion Pitch

Speakers from all over the globe came together to discuss the present and future of fashion tech in the third edition of Decoded Fashion Milan presented by e-PITTI.com (17-18 November). Within the topics covered in the agenda of the international summit: e-commerce, big data, and the online personalisation of products.  Time was also dedicated to new techniques of storytelling and online opportunities, particularly relevant to luxury and to the evolution of brick and mortar in the digital era. 
 
During the event, the 8 startup finalists of The Fashion Pitch competition presented their innovative projects:
Antavo (United Kingdom) - A complete Software-as-a-Service solution for e-commerce and retail brands to launch point-based loyalty programs to engage and retain their customers. antavo.com
 
Brrr! (USA) -  Leading the way for the next Fabric Revolution with technology that offers an all-natural, permanently cooling touch to the fabric’s DNA. brrr.com
 
MainTool (Spain)  -  The first and only smart watch straps that have the same functionalities as all current wearables, making it possible for all watches to be ”smart”. maintool.me
 
mmuze (Israel)  - An innovative marketing platform for brands and retailers based on live, social trends scanned from the web. mmuze.com 
 
Prodibi (Switzerland) -  Solutions to deliver new standards of beauty and delight to the online image experience – the high-quality, powerful and easy way to showcase images beautifully. prodibi.com
 
RIGAMO (Italy) -  A high fashion project whereby you can choose, customise and purchase Italian artisan-manufactured high quality leather bags. rigamo.com
 
Tailoritaly (Italy) - The eCommerce platform that allows customers to personalise a total look range of Made in Italy products, guaranteeing the highest quality standard. tailoritaly.com
 
TheCloth.es (United Kingdom) - A subscription-based platform for renting professionally stylised outfits every day. It allows you to never look the same again. thecloth.es
 
The competition  jury was composed by: Giusy Cannone, Managing Director of Fashion Technology Accelerator; Davide Turco, Head of Atlante Ventures Fund of Intesa Sanpaolo; Riccardo Sciutto, General Manager of Hogan; Francesco Bottigliero, CEO of e-PITTI.com. Together they selected the following winners:
 
1st Place
Prodibi: winning 10,000eur in cash and an acceleration programme  by Fashion Technology Accelerator, mentoring by Hogan, and access to the StartUp Initiative of Intesa Sanpaolo
 
2nd Place 
Brrr!: winning access to the Boot Camp of the StartUp Initiative of Intesa Sanpaolo, and participation to Pitti Filati 78
 
3rd Place 
Maintool: winning access to the Boot Camp of the StartUp Initiative of Intesa Sanpaolo, and participation to Pitti Uomo 89
 
And special prizes were also given to:
Antavo: won a special mentoring programme coordinated by Facebook professionals, who will share their skills and experience in this business coaching activity.
MainTool: Premio Alberto D’Ottavi –  Digital Fashion Innovator 2015, an award in memory of Alberto D’Ottavi, a pioneer of digital transformation in Italy.