TOUCH!, NEOZONE E CLOUDNINE,
THE PITTI IMMAGINE WOMAN IN MILAN (1-3 MARCH 2009):
NEW DATES AND A NEW LOCATION,
WITH A STRONGER FOCUS ON SCOUTING AND RESEARCH

The new edition of Touch!, neoZone and cloudnine the PITTI IMMAGINE events dedicated to women’s collections for the 2009/2010 fall-winter season will be held from 1-3 March 2009 at Via Tortona, Milan.

DOWNLOAD THE GLOSSARY TRENDS WOMEN COLLECTIONS A/W 2008/2009

“This edition of our women’s shows in Milan”, says Raffaello Napoleone, CEO of Pitti Immagine, “will be filled with innovations. First of all, the new dates, the result of synergism with other trade fair organizers place Touch!, neoZone and cloudnine on a strategic spot on the international calendar. And we are convinced that holding the event from Sunday to Tuesday will make it easier for international buyers in Milan to visit the fair during fashion week. The other big change is the new location for Touch! and neoZone at the NHOW Hotel at via Tortona 35, while cloudnine will be at the Padiglione Visconti. The Tortona area is the reference point for the most creative and sophisticated looks in fashion, and we are convinced that the sophisticated premises of a contemporary design hotel will definitely enhance the style and character of the collections.” 
“Pitti continues to put its money and faith in emerging brands,” continues Agostino Poletto, deputy general manager of Pitti Immagine “in collections that are not famous, but whose strong points are product, quality and style research. Through intensive international scouting our team has selected roughly 140 collections so that we can offer the more than 6,000 top buyers who visit our events something special – especially at a critical time like this, when a desire for quality products is making a strong comeback. The collections we will be showing achieve a good balance between quality and retail market value; we are also concentrating on capsule collections that concentrate on a specific product with high style content and excellent sales prospects.”

TOUCH!
Is the event that showcases the most sophisticated rendering of elegance: collections with style, character, eclecticism that nonchalantly overturn the old rules. The exhibitors at TOUCH! include Anita Viola, Bruno Bordese, Cora De Adamich, Corsia, Gemma H., John De Risi, Leitmotiv, Peresteso, Rero Design, Sadò and To Be G.  

NEOZONE
This is where contemporary chic meets luxury sportswear with the best collections featuring the latest mix of strong character and elegance. The names at this edition include Album di Famiglia, Alessi 1919 by Vello, Hache, Herno, Hunter, Ines et Marechal, Marimekko, Nuan, Pineider and Quatha.

CLOUDNINE
This is the section devoted to accessories, one of the most dynamic sectors because of the essential role these non-apparel items play in a woman’s wardrobe. cloudnine will feature the most experimental, creative and traditional lines – design accessories unusual, crafted items that are bound to launch new trends..
CLOUDNINE exhibitors include Alcozer & J., Amazonlife, Bryan Blake, Gnerre, Laurent Gandini, Littmarck Swedish Treasure & Design, Mou, Paolo Ferrari, Petrusse Paris and Rubber Duck. 

NEODESIGNERS: NEW NAMES UNDER THE SPOTLIGHTS
As part of its women’s fashion projects, Pitti Immagine puts the focus on a selection of new names and young collections selected on the basis of creativity and stylistic identity. They are the NEODESIGNERS and will be featured in two dedicated areas within neoZone and cloudnine. The collections at this edition include BH Crafts, le dd, Les True Folies, Mela, Plastichic, Sacatinta and Slow and Steady Wins the Race.

THE SPECIAL EVENTS AND PROJECTS

BOGLIOLI
A new collection and exclusive project at Touch, neozone and cloudnine: the international premiere of the women’s line by Boglioli of Brescia. A special event-installation by Nicola Quadri will be turning the spotlight on a collection that promises to be a miracle of the sartorial art.

PIERRE ANCY
The young Milanese brand has chosen the Pitti Immagine fairs for their first-ever showing of State of Mind, their first complete collection. A new style project and a new interpretation of luxury that will take form during a special presentation, created ad hoc for the occasion by Oliviero Baldini.

MARTINE FOUGERON WINNER OF THE “PITTI IMMAGINE PHOTO AWARD”
PUTS HER NAME TO THE PHOTO CAMPAIGN FOR THE THREE SHOWS

Pitti Immagine has decided to involve the young talents from ITS, the prestigious international competition that is held in Trieste each year, to create the promotional image for the three shows. Selected at the last ITS#SEVEN, Parisian photographer Martine Fougeron won the “Pitti Immagine Photo Award” and created the campaign for this edition.

Camera Italiana dei Buyer a guest of the Pitti Immagine shows
This season too, the Camera Italiana dei Buyer, with which Pitti Immagine has entered into a special partnership agreement will be participating in the shows. Pitti Immagine will be offering special services to member buyers at a dedicated area that is part of neoZone.