THE RETURN OF THE PITTI IMMAGINE WOMAN: FROM 28 FEBRUARY TO 2 MARCH THE TORTONA AREA IN MILAN WILL HOST THE NEW EDITION OF TOUCH!, NEOZONE AND CLOUDNINE

From 28 February to 2 March 2010, in Via Tortona in Milan, PITTI IMMAGINE presents the new edition of Touch!, neoZone and cloudnine, the shows dedicated to the women’s collections for autumn/winter 2010-2011.

The design interiors of the NHOW Hotel at 35 Via Tortona will house the collections for Touch!, the salon that gives a more sophisticated and “frontier” interpretation of feminine elegance, and neoZone, the area where contemporary chic meets luxury sportswear. Cloudnine, the exhibition project that narrates the world of accessories through experimentalism, creativity and tradition, will showcase its collections in the Visconti Pavilion, the historic location of the Teatro alla Scala Workshops at 58, Via Tortona.

“We are working on careful selection on an international level in order to present a new range of brands”, explains Agostino Poletto, vice general director of Pitti Immagine. “And our criteria are collections that stand out thanks to their quality and design content, but also products that are competitive because of their good quality-price ratio: a formula that looks to satisfy the increasingly more authorial nature of experimentation that is currently gaining a hold with top buyers, with more and more customised choices and combinations of products, for unique stock in boutiques and shops. Still in this direction, we have also given new input to the accessory planet, with creative ideas at cloudnine and also in the other salons. We are continuing to invest in young talents and those collections with the greatest research, through special areas dedicated to Neodesigners and working on focus and special projects, which enrich the products on show as a whole. Consolidated geography of the fair, scouting and product segmentation, visitors comprising over 6,100 top buyers at the last edition (up by 14% on the previous one): these are the starting points for the new Touch!, neoZone and cloudnine”.