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 PITTI IMMAGINE UOMO N.70
NEW BEAT(S)
The special area that Pitti Uomo devotes to debuts, to absolute first


NEW BEAT(S) n.6
, the area for debuts is focusing on total research brands that make experimentation their signature. 

The rooms of the Lyceum will be hosting the exclusive previews of 14 collections, in a specially designed setting created by the Nazionale Italiana Design.  

The names present include:
Og (a completely Italian clothing project), Pseudohero (a British label with a caustic rock spirit), Ocha and Garth and Pun Chi Man.

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