FLOWER MOUNTAIN and REPLUMÈ dress The Pitti Crew
Edition 3
At the upcoming Pitti Immagine shows, FLOWER MOUNTAIN and REPLUMÈ will dress The Pitti Crew – the young team that welcomes buyers, press, and industry operators at the Fortezza da Basso.
Flower Mountain is a sneaker brand founded in 2015 through the friendship of Keisuke Ota, from Tokyo, and Yang Chao, from Beijing. United by a love for mountain trekking, camping, and, of course, footwear, they joined forces in 2016 with the Italian company Falc S.p.A. This partnership has propelled the brand into international markets, leveraging Falc's established expertise in footwear brand production and distribution worldwide since 1974.

Characterized by an outdoor spirit and naturalistic inspiration, Flower Mountain creates visually striking models with geometric lines, bright colors, and unique fabrics. Each shoe is lined with leather and features a natural cork insole treated with AGION, a natural compound that prevents mold and fungi.
Replumè, a brand from PGN International, was born three years ago to create "entirely" recycled products, striving to minimize its environmental impact. Today, it stands out as the first brand on the market to use recycled materials for almost 90% of its collections. At Pitti Uomo 105, the Replumè garments The Pitti Crew will wear were made from a zero-impact fabric, developed and patented by Olmetex fabrics, visually representing "the wounds of the earth."

As an exhibitor at Pitti Uomo, the Italian brand also presents a striking installation that is a scaled-down replica of the Messner Museum, with whom it has formed a collaboration, sharing projects for environmental conservation. Inside, visitors can explore the Life Cycle Assessment (LCA) study dedicated to each garment, learning about its composition and supplier, thereby deepening their awareness of the environmental impact.