Brand Profile
For his debut collection, BLK DNM’s new creative director Jessy Heuvelink elevates his off-duty rock star aesthetic derived from the era-defining dress codes of the 1960’s and 70’s. Heuvelink offers a strong identity with tailoring, denim and leather at the forefront of the collection.
“My vision for BLK DNM is to merely reinterpret the DNA of the brand and to add a new level of sophistication and passion for craftsmanship. I believe in the longevity of developing your own personal style rather than chasing trends. I want to build a curated wardrobe of carefully designed pieces that have a timeless feeling and that are loved and worn over and over again” Says Heuvelink.