I PLAY
The New Sportswear

Con la sua identità fortemente internazionale, I Play ha spostato in avanti la definizione di sportswear, con nuove declinazioni che riflettono il dinamismo contemporaneo. Al Padiglione Cavaniglia, i riflettori sono puntati su uno stile crossover, capace di legare in maniera creativa i modi del vivere urbano agli outfit e alle performance degli sport autentici.

66°NORTH
APNÉE
provides swimwear for fashionable and hip men looking for luxury items that reflect their style. Our brand universe was inspired by pioneers of free-diving Jacques Mayol and Enzo Maiorca
BELLROY
puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease
BLAUER
Uncompromising performance, since 1936
THE CORDS & CO
Authentic / Humble / Disruptive / Premium
BLUEMINT
A sought-after classicism underpinned by a modern perspective
CHEVIGNON
Some things never change. Chevignon conceives beautiful clothes in France that are made to last: “what is beautiful stays beautiful”.
DEDICATED BRAND
“We continue to challenge people’s perception of what conscious fashion can look like through innovative collaborations with artists, illustrators and photographers”
FAGUO
“For each FAGUO product, a tree is planted in France”
DEPOT
A complete range of products for contemporary male grooming
DOLOMITE
Our adventure began way back in 1897, the fruit of an enterprising master shoemaker’s insight and creativity. A unique story of hard work, commitment and typically Italian passion
GAS
Look smart-casual / layering / urban / artisanal experience
HERSCHEL SUPPLY CO.
Inspired by the boundless possibility of infinite exploration, the global lifestyle brand has pushed the offering to new heights, with progressive design updates and expanded categories
GOLA CLASSICS
Rich heritage and classic styles combined with current trends and street style influences
LE SLIP FRANÇAIS
Much more than a brand of underwear. This dynamic enterprise fuses French manufacturing tradition and expertise with a modern twist and a sense of humour
TONN SURF
Casual, Ethical, Unique