A 2016 filled with milestones and departures for MAGIL, celebrating its 50th anniversary at Pitti Bimbo!

Central Pavillion, Ground Floor, Stand D5

Pitti Bimbo 82 will be packed with meaning for the historic brand MAGIL which is celebrating its 50th anniversary at the show.

Maria Chiara Maggi, the brand’s owner, and her staff will be welcoming clients, press and buyers on Thursday 21 January on the MAGIL stand (Stand D5, Central Pavilion), for a sweet fairy-tale teatime!

A special mood characterised by soft, sugary colours, the inviting aromas of biscuits, butter and sugar and balloons dressed in glittery tulle. Plus, glasses raised and a special cake will be waiting for guests in the contemporary Magil world, the conjugation of a long story, of the best Italian manufacturing tradition and young new all-female management. The AW 2016-17 collection will also be presented for the occasion.