At Pitti Bimbo 85, Jarrett is launching JARRETT INK
Central Pavilion, Ground Floor, Stand A6-B11
At Pitti Bimbo 85, Jarrett is launching JARRETT INK, the special limited edition footwear capsule collection dedicated to the world of tattoos as seen through little eyes.
Contemporary handmade art meets the brand's all-Italian tradition, in the hands of eclectic tattoo artists Matteo Cascetti and Tommaso Serpentini, and under the creative direction of Jarrett's Product Manager, Paolo Rossi.
JARRETT INK was developed around two creative styles: the world of nature and Surrealism. Marco Cascetti’s farm animals and woodland creatures, the tiger with the cylinder, the crocodile with the cute snapback, emerge from denim canvas sneakers as unpredictable cartoons. Blending technology with art, Paolo Rossi uses Tommaso Serpentini's graphics such as the red heart piggy bank and the ram in love, playing with bright colours and unpredictable combinations for quirky, stand-out sneakers. The JARRETT INK capsule collection boasts 17 different customisations, combining tattooed characters and various textures, a range of glam summer accessories electrifying everyday wear for younger consumers. These urban styles exude the spirit of movement and dynamicity, where the buzz word is fun.