NICE LICENSING by Bologna Licensing Trade Fair
BETTY BOOPBack to top
Created for Broadway by Max Fleischer during the 30s, Betty Boop enjoyed immediate success, over the years attaining icon status. Many projects created for the world of fashion - from Pantone to Moschino - have revolved around this character.
POPEYE & OLIVE OYLBack to top
Popeye is one of the very first comic strip characters ever invented. In 2019, he will celebrate his first 90 years. Enjoying some 98% name recognition, Popeye and Olive Oyl have been used by millions of products and advertising campaigns as testimonials; they have also long been prominent in the fashion world.