NICE LICENSING by Bologna Licensing Trade Fair

BETTY BOOP

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Created for Broadway by Max Fleischer during the 30s, Betty Boop enjoyed immediate success, over the years attaining icon status. Many projects created for the world of fashion - from Pantone to Moschino - have revolved around this character.

 
Licensees are among the best placed in the various categories to ensure the brand maintains its prestigious positioning in the long term.
 
© 2018 King Features Syndacate, Inc. /Fleischer Studios, Inc. TM Hearst Holdings, Inc. / Fleischer Studios, Inc.

POPEYE & OLIVE OYL

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Popeye is one of the very first comic strip characters ever invented. In 2019, he will celebrate his first 90 years. Enjoying some 98% name recognition, Popeye and Olive Oyl have been used by millions of products and advertising campaigns as testimonials; they have also long been prominent in the fashion world.

 
All projects involving them have been successful with targets of all ages, gender and economic background everywhere in the world.
 
© 2018 King Features Syndacate, Inc. TM Hearst Holdings, Inc.