NICE LICENSING by Bologna Licensing Trade Fair

The Pokémon Company International

Outside Asia, The Pokémon Company International, affiliated with the Japanese The Pokémon Company, is responsible for the brand management, licensing, and marketing of the Pokémon Trading Card Game, cartoons, home entertainment, and the official Pokémon website. The Pokémon phenomenon was invented in Japan in 1996 and it is one of the world's most famous kids entertainment brands.