Style Notes

Pitti Bimbo 87 - june 2018
Texts by Elena Moretti


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A sparkling mood with a floral soul, featuring surprising interspersions of striped motifs. The Fifties are a powerful suggestion for a wardrobe that favours natural, optical white juxtaposed with bright, sophisticated tones. The fabrics are soft and enveloping, enriched with sequins and delicate coatings. Flowing shapes developed in lightweight, bright fabrics are enriched by the blend of floral and striped prints.

Alberta Ferretti Junior - Alberta Ferretti presents the first SS19 collection of the new Alberta Ferretti Junior collection, dedicated to girls aged 4 to 14, produced and distributed by Manifatture Daddato. In Mini Me style, the brand shows the iconic Rainbow Week collection. All seven colors dye denim shorts, nylon bomber jackets, dresses and lace skirts.
DKNY – A grand 90s revival for the mini looks of this Spring/Summer 2019. The sporty collection presents creative overlapping elements in the characteristic style of the brand that made the T-shirt a cult object.
Dondup - Dondup returns to Pitti Bimbo and presents its new course with a press meeting inside the P.O.P. Arena on Friday 22 June which will involve the participation of Matteo Marzotto. 

Dsquared2 – Ready and waiting for a summer in jeans peppered with sheer rock star grit. Young rebels with a colourful style wear denim jackets, biker jackets, animal prints, patches, brash colours and leather garments. A bold but playful collection in line with the DNA of the brand.
Gai Mattiolo – The new Gai Mattiolo Kids Couture collection flaunts a clean, fresh, floral style combining organza, taffeta in silk and flounces in tulle, skilfully hand-made by an all-Italian tailoring team, and decorated with flowers, petals, rhinestones and Swarovski crystals.
Herno Kids - Plaster is the protagonist of kidswear season : a waterproof fabric with a chalky texture, experienced on manswear. Starting from the Rainbow project, a solid full color bomber enlivened by two colored bands, passing through the parka, arriving to the classic blazer.
Little Marc Jacobs – For SS 2019, prints and colours, distinguished by bold floral elements, join forces to form the cross-wardrobe range of the entire collection. The same playful patterns are also found in the boys’ section. For girls, skirts and details with multi-coloured sequins.
Mimisol - The mood of the SS19 collection is born from an illustration by Fabrizio Sclavi translated into print. A sea in bloom, a sea of flowers, a floral geometry in the green of the meadows and in the blue of the sea, from which curious little goldfish pop out.

Miss Grant - Mood inspired by 1950s American Movie: colors such as Tiffany green, and silver stand out. The fabrics are soft and enveloping like tulle: the main character is the sequin. Silver gets noticed in the polka dots of taffeta or on delicate spreads.
Monnalisa - Monnalisa, attending Pitti Bimbo with a new location in the Sala delle Colonne, will be holding a Garden Party in the splendid Torrigiani Gardens at 7.00 p.m. on Thursday 21 June, romantic alcoves for a bloom-filled collection. It’s Fabolous Fifties!

Neil Barrett – The iconic “Thunderbolt” pattern, developed in a variety of brilliant colours, is reworked with pop graphics and printed or embroidered on various garments, including Tees, sweats, casual trousers, shorts and poplin shirts. 
Petit Bateau - The palette gets tropical greens, earthy browns, navy blues, energetic sunny yellows and prints in profusion, showing just like in splitted frames of distant and exotic habitats such as: tropical forests, seabed rich in fish and endless dotted meadows of multiple colors. Organic materials such as linen and cotton, used raw or processed, dialogue in perfect balance with all the elements.
Philosophy by Lorenzo Serafini - On the occasion of Pitti Bimbo Lorenzo Serafini launches Philosophy’s clothing line for children, produced and distributed on license by Gimel. On stage, Spring Summer 2019.
Stefania – On hot summer days, cotton is the master of ceremonies! White, the ultimate summertime shade, is the main colour in this ethereal collection. Romantic, lightweight dresses that recreate a floating effect. Ancient needlepoint lace gives the fabrics a clean, precious look, while the embroidered parts create multiple layers, bringing an apparent complexity to the outfits.
Amelie et Sophie – Audrey Hepburn, Grace Kelly, Lauren Bacall and Jackie Kennedy are the icons of elegance and femininity to inspire this brand. Timeless glamour and romanticism for A-line dresses and tunics, balloon jackets, silk blouses, cotton skirts and empire line garments, fluid yet super refined.

RaspberryPlum LTD – A unique style that inclines towards uncompromising luxury: that is the DNA of this London-based brand with garment production in Europe done by expert artisans. Handmade prints and processing make each piece an exclusive creation. A mini couture collection.


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A planet that cares about the health and future of children, but also the wellbeing of the ecosystem. The green attitude has always been vital in the newborn segment, for coordinating rompers, covers, sleeping bags and accessories, but also for occasion wear and everyday wear. Ultra-soft and by definition eco-friendly, the materials from baby homewear and knitwear companies aim for absolute comfort.

Bebe Bomboma luxury style in a line of clothing for kids of 0-4 years inspired by tradition with a focus on detail. The result is a range of timeless garments perfect for handing down from generation to generation.  The undisputed quality of the fabrics is the star of the show: these are all ultra eco-friendly and sustainable, and include Peruvian cotton, one of the finest, materials in the world in terms of softness and durability.
Kidiwi a story born from the love between a mother and child and their passion for fashion and the fine arts. A top quality, chic clothing collection for children of from 0 to 12 years old. A contemporary yet seasonless style that survives every passing trend thanks to it fine quality details and exquisite materials.
Naturapura a brand of eco-friendly childrenswear, Naturapura creates garments made with 100% organic cotton in natural shades, without the use of pigments or other chemical elements. Naturapura is the first Portuguese clothing company to have ECOLABEL certification, with dermatologically tested products. 
Aden + Anaiscomfort, softness, lightness and durability are the key elements of the natural cotton muslin with GOT certification that characterises Aden + Anais. They use it to make sheets, baby swaddling cloths and little pyjamas. A multi-tasking techno product, Serenity Star is a temperature indicator, night light and clock, which includes an electronic feeding diary.
Affenzhan Affenzahn produces fun, practical rucksacks. With respect for the environment, these rucksacks come in two formats, the smallest for one to three year olds, the larger one for three to five year olds. Design of each piece focuses on maximum attention to ergonomics: they all have adjustable shoulder straps and ties, waist straps and breathable backs.
Lea & Jojo – The components of LEA & JOJO raincoats are produced in OEKO TEX 100 certified plants in compliance with all the criteria needed to meet OEKO TEX 100 and BLUE SIGN Standard requirements.
LEA & JOJO is a mix of utopia and candour, spurred on by the will to recommend a more responsible type of consumption.
Franck&Fischerfounded in 2005 by Annemarie Franck and Charlotte Fischer, the brand produces functional, fun and colourful products with the greatest respect for the environment and safety. Almost all these fabric products are made from 100% GOTS certified organic cotton, while the wood comes from certified forests. The product packaging is in recycled cardboard.
Plantoys in 1981, a desire to contribute to a more sustainable world led Vitool Viraponsavan and seven friends to set up PlanToys. The brand studies and produces articles for kids in wood from the rubber tree and Planwood. The latter is a completely natural water-resistant material, an exclusive invention by PlanToys.
Quut - Gioconaturalmente announces the distribution of Quut, (Cute!), a Belgian brand launched in 2013 that produces modern and innovative toys and accessories for the garden and beach, in bright colours. Conceived by the ParsProToto agency, the design stems from the idea to rework a seasonal product that is both sustainable and innovative.

Two in a castle - The collection is designed and produced in Greece using natural materials such as cotton and organic cotton. The brand wants to create collections full of new ideas and unique designs that follow the trends but always with respect to childhood.


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The appeal of the athleisure trend evolves in sync with the accentuated aspiration to comfort. A fashion that brings together young and old but does not neglect the special dynamic needs of little ones: this is the mini-me dimension, which combines contemporaneity and style in an outfit aligned with the trends of adult fashion. For girls, an ultra-feminine palette of pastel tones becomes active thanks to fluorescent touches.

Bangbang Copenhagen -  “Playing is serious business”, is the claim of the Danish brand established in 2008 by Louise Lundholm and Mia Risager, with a view to combining their experience in the design sector with a funny look connected with children’s fashion. A genderless streetwear collection, where tailored silhouettes pander to dynamism.
Barn of Monkeys – A Portuguese brand based on solid social and cultural founding principles, which presents a collection of hard-wearing, top quality garments for kids of between 2 and 16 years of age. Produced entirely in Portugal with 100% organic cotton and GOTS and SMETA certifications.
CarlijnQ - Soft, comfy materials, fun prints and unisex styles characterise the creations of the lifestyle brand for children based in the Netherlands. The line is 100% sustainable and is made in Europe. A mini home collection has also been created as a spin-off to the clothing collection.
Gardner and the Gang© - Founded by Kristin Nystrom, Swedish based in Singapore, the brand gives life to ultra-soft collections with a fashion allure. A "mini me" wardrobe inspired by the tastes of mum and dad, aware of children’s need for movement. Organic cotton in screen printing, starting from original designs.
Kukukid – From Poland, the brand promotes local production and the local manufacturing tradition. Kukukid defines itself, as disobedient, just like a naughty child. Graphic prints and decorations decorate hoodies, dresses and leggings with an ironic, cheeky style.
Loud Apparel - Established in London by Serena Di Scalzo and by Sepehr Nosrati, the brand embodies a creative mix of Brit style and super minimal design. A line of clothing for children between the ages of 6 months and 14 years old, with a cutting-edge style that focuses on comfort.
MAISONͶOÉE KIDSA collection with a touch of playful and youthful flair, perfect for children who have a unique sense of style. Maisonnoée Kids are cool, independent and rebellious yet sweet.
Tiba + Marl – Perfect for style savvy parents, the award-winning signature Black Elwood Backpack and Raf Holdall make an ideal unisex changing bag option that doubles perfectly for work or even those looking for a statement gym bag.
Agneau – The brand is the third creation of Sunny Kim. Shoes inspired by the colours and shapes of nature: sky, wind and trees on soft lambskin.
EFVVA Hand Painted Kids Wear – The garments in this collection are inspired by the works of artists such as Robert Rauschenberg and Roy Lichtenstein, immersed in the image gallery of the comic book. The materials used are cotton, denim, tulle and rhinestone, mixed with cartoon prints. The children who wear them become an active part of the game: boys turn into astronauts and girls will become super heroines.

Hilda.Henri – For the SS19 season, Hilda.Henri pays tribute to all those who begin something. Every beginning contains something great – and there’s no better time than the spring-summer season to remember this. BEGINNING OF A POEM has become a line with fun, colourful prints.