Style Notes

Pitti Bimbo 86 - january 2018
Texts by Elena Moretti

“The Age of Sport Chic”
Fashion attentive to the mini-me dimension, which combines contemporaneity and style with the needs of a daily look brought up to date with the trends of adult fashion. Ingredients include a honed focus on performance fabrics, high-end workmanship and a rock touch.
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The landscapes of the North and a fairytale, snowy scene, sometimes populated by magical creatures, twinkling, sparkling: this is the suggestive backdrop for next winter's luxury collections and sought-after lines.
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#Activelab is the new research lab at Pitti Bimbo: it shares the Kidzfizz DNA, but the imprint is street and sport. At the Cavaniglia Studio, in a setting with playfully feisty tones that’s just right for this group of international brands engaged in developing specific and cool sportswear, urban, and activewear for children.
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“The Age of Sport Chic”

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Chic, sporty, casual and resolutely metropolitan, the DKNY kid's wardrobe takes its inspiration from the New York spirit. Simultaneously sophisticated and comfortable, elegant and bold, the teen collection reflects the adult line.

Elisabetta Franchi La mia Bambina

A complete total look enriched by the MOVES collection. The sporty part of the women’s line is adapted for girls with sweats, leggings, Tees and vest tops rounding out the daywear. New additions include Newborn 0-18 months, Baby 6-36 months and footwear, produced and distributed by Andrea Montelpare. Coordinated romper suits, blankets, sleeping bags, and accessories with special packaging; outfits for every day and christenings, not forgetting mum, with bags to match the rompers and kits. 

Herno Kids

Colour is this season’s main player. For the girls, the iconic A-shape coat has been sized down. The hem is slightly longer to the rear, and the garment is fastened with a stand-out gold zip. Saffron yellow, grass green, powder blue, strawberry and cyclamen are the colours ready to liven up winter. Little boys see the arrival of HERNO IGLOO: ultra-light puffers, water resistant, breathable, padded in the finest goose down, with hermetic zip fastening. For the Herno Kids collection, the lining in lightest 7-denier nylon comes in a palette of tangy colours like kiwi, electric blue, cherry red, orange and bottle green.

I Pinco Pallino

The historic luxury childrenswear brand is entering 2018 under the aegis of change: after a year of consolidation of management and team, a new, more contemporary journey begins. At Pitti Bimbo a deliberately daily Autumn-Winter 18/19, with updated fits and collections that blend 30 years of know-how with a small, great stylistic revolution.


In 2017 IKKS celebrated 30 years of work and passion. Free and innovative is how founder Gérard Le Goff has always conceived this childrenswear brand set up in 1987, which immediately stood out for its outside-the-box kids’ clothing. A line of clothes that copies adult fashion, rock with prints that leave a mark, urban and military style.

Les Coyotes de Paris

A clothing brand based in Amsterdam with an international approach to fashion. It all started in 2005 when designer Marieke Meulendijks created a luxury line of clothing for kids and teens (8-18 years of age). All-round artistic inspiration that draws on the world of photography, art, and architecture. Every collection is completed by the designer’s signature and boasts great attention to detail, with a strong emphasis on tailored cuts and silhouettes.

Little Marc Jacobs

Eccentric and playful, fun and colourful, the Little Marc Jacobs collection with its contemporary ironic details brings a unique energy that is all about New York moods. Prints and sequins embellish Tees, dresses, denim jackets, and sweats. A mini-me trend prevails.

Milly Minis

Michelle Smith created her brand in 2011, inspired by the desire to create matching dressy looks for herself and her daughter. In her collections, playful, cheeky silhouettes reflect the brand's women's line; strong prints, ruffles and luxury fabrics embody the tastes of girls and teens aged 2 to 16, with a modern and extremely feminine sensibility.

Miss Grant

A playful, yet simultaneously fashion-conscious collection, from the faux fur and velvet sequin-embroidered gilet, to the tulle dress with fun and elegant sparkle detail. Rhinestones, sequins and beading embellish dresses, Tees and trousers, for a fun, fashionable line.


Big screen inspiration for a collection that pays tribute to that look in the eyes of children, as featured in “Cinema Paradiso”. The houndstooth coat with rounded furry collar is for little neo-realists. The worker overalls in embroidered denim are inspired by music bands from the eighties. The white shirts are a reference to The Golden Age. The biker jacket in faux leather is very Grease but softened with frills and embroidery. There are rhinestones too, shaded and dazzling, on necklines and on gathered jewel belts.


Created by the Manifatture Daddato group, MSGM KIDS showcases its new Girls/Boys A/W 2018-19 collection with seven main themes. The sports themes are trendy, skirts are short and embroidered, like the skinny denims teamed with the iconic Tees and sweats with printed logos and embroidery detail, the brand’s signature trademark. Dresses in neon lace and garments in sequins are decorated with fabulous details for a collection that pursues new technologies.

Neil Barrett Kids

A line dedicated to kids and teens aged 4 to 14 that reflects the brand’s sharp, refined aesthetic. A sporty, urban style, enhanced with tailored accents, for functional, dynamic collections linked to contemporary culture. The iconic “Thunderbolt” pattern, developed in a variety of brilliant colours, is reworked with pop graphics, printed or embroidered on various garments, including Tees, sweats, and casual trousers. For the kids collection, Neil Barrett reworks key menswear garments, adapting them to the specific needs of the young.


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Amelie et Sophie

Audrey Hepburn, Grace Kelly, Lauren Bacall and Jackie Kennedy are the icons of elegance and femininity to inspire this brand. Timeless glamour and romanticism for A line dresses and tunics, balloon jackets, silk blouses, cotton skirts and empire line garments, fluid yet super refined.

Atelier Choux

Atelier Choux brings couture spirit to childrenswear. Supplier of the finest maisons, the brand takes pride in its exquisitely all-French craftsmanship, on prints with playful, stylised aesthetics and GOTS certified organic cotton, offering a luxury collection of muslins, linens, bibs and all things newborn.

Belle Enfant

A luxury brand for kids from 0 to 2 years of age, based in London and founded in 2012, Belle Enfant presents itself as a sought-after brand in children’s fashion, with a focus on fine materials and manufacturing. Tops, cardigans, leggings and accessories, such as little hats and scarves, are made from impalpable materials. And there’s more, silk blouses and party dresses complete a sumptuously sophisticated collection.

La Stupenderia

For the COUTURE portion, the central theme is Northern Lights, where the colour plays of the Aurora Borealis inspire sophisticated and elegant garments. Silver and blue brocade, fabrics with platinum fringes or golden specks, lurex, jacquard. Cream over black, grey on gold. Embellished with silk, Swarovski crystals and hand-embroidered flowers, on pretty skirts and romantic capes.

Leoca Paris

Leoca Paris has been making clothing for girls aged 2 to 18 since 2010. Its production is all about innovative quality products, entirely Made in Europe. The idea of designer Maud de Longevialle is to make garments with fashion appeal and timeless allure, characterised by great attention to detail and to the fabrics used. Each garment is the result of a delicate association of ultra-comfy materials and refined details.

Minna Parikka Mini

From Helsinki, the Bunnies collection, the famous shoes with bunny ears worn by celebrities around the world such as Cara Delevingne and Taylor Swift, has a mini version. Launched in London, its most iconic styles are re-issued in a kids version, with sizes ranging from 21 to 34, and a baby range of first shoes, in sizes 17 to 19.


Gnomes, elves, fairies, in a snowy forest setting, but also children playing with dragons, and bright jellyfish dancing with funny little snakes. The dreamlike and magical background of the new "The Kingdom" collection, dedicated to the beauty of fairy tales and their surprise effect.


A totally tailored range of dresses inspired by women’s outfits in the most remote villages in India, brought right up to date for everyday wear. Typical items created by designer Aneeth Arora include the Rajasthani dress that women wear when they go to draw water from the wells.

The Small Gatsby

Designed and manufactured in Vienna. The Small Gatsby combines a concept of impalpable luxury with a strong vision of a sophisticated design. Impeccable cuts allow freedom of movement, while the luxurious fabrics are created though hand-crafted artistry and the style welcomes yesteryear inflections. The inspiration is Snow Swing: a touch of jazz glimpsed in the whiteness of a snowy Vienna.


Velveteen is the brand of clothing and accessories for girls and teenagers aged 3 months to 14 years, based in Hong Kong, but produced in India under the guide of a creative director with Californian origins. The new collection "The Woodland Players" is an ode to Mother Nature and the magic of the forest and sketches a fairytale scenario in which a carefree tribe of children experience endless adventure, including songs and games.


Anja Schwerbrock TREEHOUSE

After gathering experience at Comme des Garçons, Dries van Noten and Escada, Belgium based designer Anja Schwerbrock started her own label in 2005, introducing her Baby collection Treehouse. Characterised by pale shades and a simple style, Treehouse presents organic jersey and soft natural fabrics. To ensure the utmost comfort, Treehouse complies with the highest standards in terms of quality and fabrics.

Carbon Soldier

The brand was set up in 2014, the outcome of re-branding of YmamaY, a brand created in 2002 in Auckland, New Zealand, to transmit the designer’s passion for childrenswear with a cutting-edge core. Focus is on total quality materials and a super-soft handle for a minimal, contemporary look dedicated to kids aged 0 to 8.


Luxury artisan knitwear for mums and kids devised by a designer with 15 years’ experience in prestigious maisons like Hermès. A/W 18-19 takes the stage with The Chimeric Collection, a world of snow-capped mountains and a journey between dream and reality, where frozen lakes stand alongside unexplored forests.

no added sugar

Founded in London in 2001, the total look designed by this luxury brand is dedicated to the 0-12 year age group. A clothing line with a modern style made using premium but easy-care materials. Entirely made in Europe, the collections pair top quality European and Japanese fabrics.

Oh…My! Kidswear

Oh…My! Kidswear presents fine-quality formalwear for girls aged 4 to 12. Showcasing high quality apparel that steps away from the monotony of high street designs, its English charm is evident throughout its 25-piece strong collection. Simple lines combine effortlessly with striking design details.

Wolf & Rita

Traditional manufacturing techniques blend with thirty years of expertise in the production of tailored shirts. The duo Sonia and Carlos are inspired by ideas from the past, art films and the savoir faire of kidswear from yesteryear, with its manual embroidery, the quality of the materials and attention to detail. The collection is entirely made by Portuguese artisans and aims to support local craftsmanship.


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Bangbang Copenhagen Aps

“Playing is serious business”, is the slogan of this Danish brand that Louise Lundholm and Mia Risager founded in 2008 with the idea of combining their design experience with a funny slant for children’s fashions. A genderless and streetwear collection where sartorial silhouettes actually favor dynamism.

Barn of Monkeys

With its strong social and cultural values this Portuguese brand presents a lasting and sturdy collection for the 2 –16-year age group. Everything is made in Portugal using 100% GOTS and SMETA certified organic cotton.


A Poland-based brand established by two architects, all products of Booso are made with love - urban, playful yet minimalist outfits for children up to age 11. All products are hand-made of the finest and most eco-friendly fabrics in small EU-based workshops. This winter, Booso is introducing collection inspired by creative arts, colours and light: ethereal dresses, splash pants, linen shirts and black jeans.


Soft, comfy materials, playful prints and a unisex look are the keynotes of the creations by this children’s lifestyle brand from Holland. The entire collection is produced sustainably in Europe. The clothing line has also given rise to a mini home collection.

Duukies Beachsocks

Beach shoes, sandals and socks all in one! The Duukies Beachsocks mood comes to life in the slogan "Have fun in the sun!". Their products offer full protection against hot sand, sunburn, sea creatures, and slippery floors - and they dry as quickly as swimwear.

Gardner and the Gang©

Swedish-born, Singapore-based Kristin Nystrom, founded this brand that presents an ultra-soft and fashion-minded collection. The wardrobe is a “mini me” inspired by what mom and dad wear without forgetting that kids are active! Original, hand-drawn art is transferred to screens and printed on organic cotton.

How to Kiss a Frog Stockholm

This mix of styles and sparkle that enlivens the wardrobes of modern princesses and little princes (0-12 years) takes its inspiration from fairytales. This playful collection from Sweden is as elegant as it is sartorial – and, includes a soft grouping of jersey.

Jborn Kids

This children’s footwear brand takes its inspiration from the grownup collection. Jborn Kids presents a sophisticated, fashionable “mini me” look with a rock edge: biker boots with studs made just for trendy girls.

Kids on the Moon

This Polish label strongly believes that aesthetic education starts from a very young age. Creativity is the key to these collections that involve cooperation with international artists: eclectic styling goes into ultra-chic and comfortable denims and active wear.


This Polish brand promotes local production and manufacturing traditions. Kukukid defines itself as rebellious – just like children. Graphic prints and decorations embellish cute and irreverent clothes, hoodies, and leggings.

Loud Apparel

Founded in London by Italian designer Serena Di Scalzo and by Sepehr Nosrati, this brand offers a creative mix of Brit styling and super-minimal design: cutting-edge looks with an eye for comfort made for children (6 months to 14 years).

Lucky no.7

Here is a collection for lively   kids who love to play, move around, and discover the world on their own through experience. Established by Risma Bachoe, Lucky no.7 presents a rock style that speaks to teen tastes without neglecting comfort and sustainable production methods.


It’s a feisty street look for this collection of sweats, t-shirts, trousers, and small accessories characterized by minimalist design. The doggie paw-print logo is dedicated to Oji, the founders’ loyal four-legged friend.

Tom Joule

Colorful outfits, that are cheerful in rain and snow come from Great Britain. The look, by this clothing and footwear brand, dedicated to leisure wear for grownups and little folk, is playful and richly patterned.


A classic, but very dynamic outlook, is how the Danish brand defines its style adapting it  to the needs of kids who play and change clothes several times a day. The concept is easily interchangeable kits, with comfort and practicality as the key players.