Media Gallery
Fragranze 9: il video della manifestazione
Look at the video of the 9th edition of Fragranze. (last edition 9 - 11 September 2011 at the Stazione Leopolda, Florence)
PHOTOGALLERY
FIGURES FROM FRAGRANZE 9
+ 12% visitors, an increasingly global public, and big successes for all the events and protagonists of the olfactory culture, the 9th edition of Fragranze confirmed its role as the most important event on the international scene for this market segment and for contemporary olfactory culture. Fragranze – which showcased the latest ideas from 194 international brands (versus 180 in September 2010) – was attended by a total of 2,170 visitors over the three days of the event, an increase of 12%withrespect to the last edition (when there were 1,934 visitors).
+ 12% visitors, an increasingly global public, and big successes for all the events and protagonists of the olfactory culture, the 9th edition of Fragranze confirmed its role as the most important event on the international scene for this market segment and for contemporary olfactory culture. Fragranze – which showcased the latest ideas from 194 international brands (versus 180 in September 2010) – was attended by a total of 2,170 visitors over the three days of the event, an increase of 12%withrespect to the last edition (when there were 1,934 visitors).
Events
SPECIAL PROJECT @ FRAGRANZE:
Three the special events organized by Pitti Immagine at this edition:
CASA FRAGRANZE: Fragrance House designed and built exclusively for the fair by the young Dutch architecture studio, Atelier Gras! in cooperation with AtCasa.it and Casamica.
PROGETTARE IL BENESSERE: The workshop will be led by Silvia Robertazzi of AtCasa.it and Casamica
FRANCIS KURKDJIAN: A talented, brilliant young French nose. Two the special events signed by the nose
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Media Gallery
La lumiere des innocents
The video of the talented Francis Kurkdjian, an installation created on the occasion of Fragranze 9 in Florence.
Sections
Again at this edition there will be two special sections, Spring and Charms, responding to the increasingly diversified requirements of international buyers visiting Fragranze:
SPRING is the area reserved for new names, lines of young fragrance brands making their debut on the international scene and companies new to the market, while CHARMS is a showcase for a refined selection of articles from the world of accessories (jewels, foulards, personal and home accessories), more and more today’s lifestyle must-haves.
