FRAGRANZE 17
13-15 SEPTEMBER 2019
13-15 SEPTEMBER 2019
Next Edition:
Fragranze 17 | 13-15 September 2019
The international fair event, featuring the best in artistic perfumery.
An observatory with its sights pointed on olfactory culture.
Exhibition times:
Every day 10.00 am - 6.00 pm
Registration times:
The international fair event, featuring the best in artistic perfumery.
An observatory with its sights pointed on olfactory culture.
Exhibition times:
Every day 10.00 am - 6.00 pm
Registration times:
Every day 10.00 am - 6.00 pm
PITTI FRAGRANZE HIGHLIGHTS VOL. 2
Mini guide to the brands to be discovered at this edition
Here are the brands that will present a fragrance dedicated to wood in September
AQUA DOS AÇORES ATLANTIC OCEAN
introduces the special Azul, where
floral notes blend with sage and grey
amber with oceanic winds on the wood...
Sex and Fragrance Party
The Master Perfumer, Sileno Cheloni,
makes us dream again with an
exclusive performance crammed with
sensuality entitled Sex and Fragrance...
The Perfumes of Sicily.
Obicà’s sensorial supper
On the occasion of Fragranze,
Obicà Firenze presents I
Profumi della Sicilia (The Perfumes
of Sicily), a sensorial supper to...
The Art of Perfume at the Museo Villoresi
On the occasion of Pitti Fragranze,
the Museo Villoresi dedicated to the
Art of Perfume, will extend its
opening hours. Housed in an ancient...
Guided visits to the Officina
Profumo-Farmaceutica Santa Maria Novella
The Officina Profumo-Farmaceutica
Santa Maria Novella is opening its
doors to the public for Fragranze.
The origins of the Officina can be...
Perfect Skin: Pitti Fragranze puts the spotlight on skincare
Fragranze will be presenting a
special focus on skincare, one of the
biggest growing sectors in the beauty
market. With a selection of...
Pitti fragranze highlights
Artisanal fragrance houses, symbol of
the most authentic tradition and of
the highest quality. State-of-the-art
cosmetics lines, developed in...
the newcomers at pitti fragranze
There will be lots of new exhibitors
at this edition of Pitti Fragranze:
from brands taking part for the first
time to fragrance houses returning to...
Jean-Claude Ellena A Retrospective
Jean-Claude Ellena is one of the
great maestros of artistic perfumery.
His influence on the perfumery
industry has been extraordinary, not...
Spring focus on new talents
Spring is the area of Fragranze
reserved for new names, fragrance
lines recently launched on the market
and the first appointment with the...
RAW presents “Woods”: a special talk curated by MANE
RAW, the Pitti Fragranze format that
dedicates space to the most important
ingredients in perfume, makes room
for wood, a protagonist at the heart...
The talk: “LIKE A SECOND SKIN: TRENDS AND THE FUTURE”
The evolution of skincare will also
be the leading topic of a special
talk during which sector experts and
protagonists will discuss the concept...
Pitti Fragranze n.17
From 13 to 15 September 2019 at the Stazione Leopolda, the latest rendezvous with Fragranze the Pitti Immagine fair-event that brings the best international artistic perfumery proposals to Florence
Il Talk ”COMUNICARE UNA FRAGRANZA: lo staff training in profumeria”
The words for saying something, the
gestures for proposing it: a journey
through the communication of perfume,
for educating and opening the path to...
The new ad campaign of Pitti Fragranze
Il velamento è essenziale per
la bellezza, impedisce che venga
denudata e svelata. The veiling is
essential for beauty, preventing its...
Il talk "A PLEASANT WELCOME: quanto conta il design nei punti vendita online e offline”
An open conversation on how to design
for and understand the needs of
today’s consumers
vis-à-vis the world of...
The City of Fragrances
Pitti Fragranze involves the city of
Florence in a journey of events and
initiatives through museums, gardens,
boutiques, gourmet hot-spots,...
THE FRAGRANZE OBSERVATORY:
the second edition of the economic observatory on the market of artistic and experimental perfumery
Pitti Fragranze 16 ... watch the video
Digital Talk, brand new to this edition
The digital sphere as an enrichment
of the brand experience: the
presentation conducted by Ivano Cauli
and Julia Sokolova, digital...