Being Landscape. Riconnettersi con la natura attraverso l’olfatto
Inside the God is Green Festival staged at the Manifattura Tabacchi, rendezvous on Friday 13 September at 7.00 p.m. for a Talk by Ernesto Collado, CEO and founder of Bravanariz, a brand that is participating in the Spring section at Fragranze.
Ernesto Collado recounts his experience of capturing the aromatic essence of the most incredible natural landscapes, a practice that makes it possible to reconnect with Nature in the most intimate, instinctive and animal way.
“Landscapes suppose a relationship. There is no landscape without someone who contemplates it, frames it and gives it meaning. Our environment shapes us more than we think. But landscapes don't enter the mind solely through sight. They captivate you through the five senses, and scents play a very important role. In Bravanariz we capture the aromatic essence of the natural landscapes that thrill us. We literally put our landscapes in a flask in order to help people to re-connect with Nature in a much more intimate, instinctive and animal way. Because we are nature, although we constantly try to forget it. How to be the landscape? How to merge with our environment? Bravanariz started trying to find an answer to this question. The first instinctive one was by wearing it. We keep working on it.”