The new ad campaign of Pitti Fragranze

The veiling is essential for beauty, preventing its undressing and unveiling. The impossibility of unveiling beauty is its nature - Walter Benjamin. The image that presents the new edition of Fragranze starts from and is developed following the duo of art and beauty. Beauty as a harmonious element, a dynamic and changeable reality, in which we must learn to be and move. Serving as inspirations for the visual created by graphic artist Diego Soprana is the art of Antonio Canova and Gian Lorenzo Bernini: contact and blending as essences on the skin, classic contemporary, sublime and veiling.