Modaprima is...
Contemporary ready-to-wear

At the Stazione Leopolda, Modaprima will be relaunching the quality of the proposals as a point of reference for fashion created and produced for the large scale retailers who meet in Florence to present their latest products to an international audience.

The trade show will be showcasing a selection of collections produced in Italy but with a broad international appeal created for a dynamic and constantly evolving retail trade.