Foreign buyers at Modaprima

A special targeted program in cooperation with ICE - the Italian Foreign Trade Promotion and Internationalization Agency

Modaprima’s internationalization strategy, one of the fair’s fortes, aims to increase foreign buyer attendance by bringing over delegations from both emerging and established markets.

The program was launched several seasons ago thanks to an important cooperation agreement with ICE, the Italian Foreign Trade Promotion and Internationalization Agency.

At this edition 21 foreign buyers will be involved in the program from Japan, Russia, South Korea, Ukraine, Latvia, China and Belgium.