SUPER 9: BUYERS' POINT OF VIEW

Carla Biffi, Biffi Milano (Italy)
“The location is well placed and easy to reach. The structure of the salon facilitates movement through the collections and it’s well organised. The selection, in itself, is already a trend as it’s young, fresh and has an intelligent sense about the market’s demands”.
 
Daniela Nastas, Santa Eulalia (Spain)
“It is the first time for us here, and it has been well worth it. We have found some very interesting brands, both among the well-known brands and the emerging designers – especially those from Eastern Europe, they’ve been on the crest of a very strong trend for some seasons – and we will certainly be watching their evolution. The selection is precise and valid and the location practical, the hospitality at Pitti is always a guarantee and even the layout of the spaces is perfect: the adjoining, open stands are very user friendly to us buyers”.
 
Daria Kostareva, Lamoda.ru (Russia)
“Super has been a wonderful surprise! The selection of the labels was very well chosen, you can tell there’s intelligent talent scouting behind it. I noticed a convergence of different and very fresh trends for the market, from accessories to ready-to-wear. As a Russian buyer, I’ve discovered brands here from the East that I didn’t know existed, labels with great talent and potential. I would say the location and the display of the collections are perfect, sophisticated and inviting. The Mall is central and close to the station”.
 
Johan Nilsson, Les Market (Sweden)
“I think that the selection of the brands was genuinely interesting, young and very contemporary. Even the location and the layout are exceptionally modern and in line with the products showcased at the exhibition. I have nothing but good things to say about Super and its organisation: the reality of it has met every one of our positive expectations.”
 
Rune Park, Henrik Vibskov (Denmark)
“I have come out of Super very satisfied. In my line of work, it is important to pick up immediately on a trend or brand that has potential and the ability to stand out, and I have to say that I felt that click here. There is a valid range of mix and match: well-known brands alternate with the new brands on the international scene. I will certainly be following some of these in the upcoming seasons”.

Simon Burstein, The Place (United Kingdom)
“I found a well organised mix of brands, with companies already familiar to me and new brands with very interesting collections. For me it is essential to discover new, emerging talent, to find brands that have interesting stories and great product quality to introduce to my clients, who are always looking for new stories and new names. I have found them at Super, as well as a perfect layout and location, all of which sets Super apart from the other salons. I was surprised by the emerging designers from Eastern Europe, they have a lot of creativity and a fashion style with a new perspective”.

 

Mary Leung, Brandalley (United Kingdom)
“Super introduces a well calibrated selection of brands and fashion proposals, both in terms of clothing and accessories, and I found plenty of interesting new brands with whom we will start working. I also was impressed by the exhibitions set-up, there was a great atmosphere. What are the strongest trends for next season? Without doubt embroideries – of all types, metallic texturing and there is lot of emphasis on luxury knitwear. Themes that we will also be concentrating on!”.