SUPER 9: CLOSING FIGURES
Super confirms the new course of the show and the quality of its innovative format. 5,100 buyers at The Mall from more than 50 foreign countries: Positive feedback from buyers and exhibitors, “The watchwords of Super are research and selection”.
The Pitti Immagine show devoted to women’s prêt-à-porter and accessories ended its ninth edition in the new headquarters of THE MALL in Porta Nuova, once again with very positive feedback and results, both in terms of buyers and exhibitors, who confirmed the new course set into motion by the show.
In the three days of Super – which showcased the new collections of 144 womenswear brands (50% Italian, 50% from abroad) - about 5,100 buyers arrived at the show, of which nearly 20% were international coming from more than 50 foreign countries.
“Super fully confirms the role that it has carved out for itself on the women’s fashion scene in Milan”, says Raffaello Napoleone, CEO of Pitti Immagine. “And it’s not just a question of numbers – with the total number of buyers confirming the levels recorded at the last edition in September – but rather the positive feedback and results received over the three days of intense activity. Buyers appreciated the show’s mix of brands, which were well-appointed and rich in unique ideas for their research: among the new brands, firms of great quality and emerging names from new international scenarios. There was then a clear and functional exhibition itinerary, highlighted by a sophisticated setting of great impact: also these elements of great help to buyers, and certainly features that allow Super to stand out from other events. Once again, the location was an added value, for its central position and beauty of the setting. The buyers instead were of top level: among them the very best cutting-edge boutiques from Italy and abroad, as well as some of the world’s leading department stores”.
The top 15 foreign markets are headed by buyers from Japan, followed by Germany, China, Spain, France, Switzerland, Belgium, South Korea, United Kingdom, Russia, Austria, United States, Greece, Hong Kong and Taiwan.
A lot of attention from buyers and press also to the areas dedicated to Super Talents (which were 10 this year, coming from emerging scenarios such as Thailand, China, Portugal, but also from Russia and the UK), and to the project MORE DASH: EYE ON THE EAST on young cutting-edge brands from Eastern Europe; special interest also on the project by KARTELL with Paula Cademartori and N°21, on the vintage-futuristic proposal by Atelier & Repairs; and on the two projects by Super Digital, the brand new initiative of Pitti Immagine that turns the spotlight on new digital start-ups in fashion and on a new talent in photography and styling from Africa, Louis Philippe De Gagoue, who staged a special photographic digital shooting session with the collections featured at the show.