SUPER 12: BUYERS' POINT OF VIEW

Nathalie Zamet, head of the trend department - GALERIES LAFAYETTE & BHV/Marais (France): 
“A fair with an atmosphere that is immediately engaging: I liked the layout and the dimensions, the easy to visit format that facilitates in-depth knowledge about the collections. A sophisticated selection combined with the possibility of seeing the two categories of clothing and accessories together, truly an added value. We are increasingly concentrating on sustainable fashion and I have identified various brands that use this approach plus a series of young Italian brands: creative collections of which I would like an even broader selection.”

Tahlia Aycan, senior buyer - BEYMEN (Turkey):
"A wonderful atmosphere that fully reflected the spirit of the summer season. The location is fantastic, right in the heart of Milan: via Tortona is a must for all us buyers. We have been working with some brands participating at SUPER for a long time, it is great to have a chance to meet in person. The areas dedicated to emerging fashion scenarios were very interesting.”
 
Massimiliano De Marianis, womenswear buyer - FOLLI FOLLIE (Italy):
“I really liked the new SUPER format: a very functional and intuitive itinerary that is easy to follow. The selection of brands was very international: I think today that is a necessary characteristic in a fair, essential for helping buyers to carry out their research. Pitti Immagine is a guarantee: at SUPER I saw brands that really impressed me, especially in the areas dedicated to up-and-coming designers, inputs that we will certainly look into further.”

Elise Shnaiderman, founder, NUMERO 13 – Tel Aviv (Israel):
“This is my first time at SUPER, a fair with a very well curated layout and an amusing design approach, different from the others fashion event. The size of the space is ideal for a buyer’s work: discovering the collections better, seeing them a first time then going back to learn more about them. The selection is sophisticated and proposes styles suited to the demands of various types of stores. In my case I found lots of interesting names and new brands with which I have already initiated business contacts.”
 
Yousef Anaya, sales manager, women’s wear, GALERIES LAFAYETTE DUBAI (United Arab Emirates):
“SUPER has a very creative approach and a layout with a very sophisticated design.  I found a selection of really interesting collections filled with ideas, with new names and brands and lots of color in the creations for the next summer season. I also found a series of brands that I’ll keep under consideration for our store’ proposals.”
 
Nancy Pan, buying & merchandising department, MIA FRINGE - Shanghai (China):

“A creative and friendly atmosphere with a strategic location compared to other fashion events. The fair is very well organized and the selection of the brands is well curated: this made it possible for me to find a number of interesting collections some of which I will begin working with. The focus on up-and-coming designers is also important with collections in which I appreciated the references to the world of vintage.”