How to partecipate and information
VisitorsBack to top
Buy your ticket
Buy your ticket with the APP PittiSmartDownload the PittiSmart app free of charge and buy your ticket at the price of €15.Your ticket always with you on your telephone.The advantages of PittiSmart also include having your very own event guide right there on your device. A simple click lets you browse the Taste catalogue whenever and wherever you like. And that’s not all. Thanks to PittiSmart, buyers who have bought their ticket and accredited journalists can create their own customised experience with the My Pitti menu: selecting Favourite Exhibitors and Brands, adding text and voice notes, plus photos of the show, to help their research and scouting of collections become easier.
OS supported: iOS and Android (no Blackberry or Windows Phone).CONDITIONS OF USE
The ticket bought with the PittiSmart app can only be used by the person named on the ticket, and cannot be transferred to others, duplicated, converted into paper tickets or refunded. To enter the fair you need to show your electronic ticket on your mobile device (smartphone/tablet) at the entrance. The payment confirmation emails send to you after the purchase can be used for tax purposes.
The purchase of prepaid tickets is reserved for operators who have completed their registration provided the requested documents, and have received email confirmation from the Pitti Immagine visitor office.
To purchase your ticket, access the MyPitti area, enter your username and password and purchase your prepaid ticket from February 1 to no later than March 9 at the price of €15. You can pick up your ticket at the PREPAID registration desk.
Only credit card payments are accepted.
CONDITIONS OF USE
The Pitti Ticket can only be used by the person named on the card, cannot be transferred to others, duplicated or refunded. Pitti Cards are valid for tax purposes and must be visibly worn at the event. In case an entrance card is lost or forgotten, a new one must be purchased at the entrance at a cost of € 15.00. Cards are valid for the duration of the fair. There are no daily tickets.
At the Fair
Tickets cost €15 and can be bought at the registration desks at the entrance to the fair on presentation of a personal business card. Sector operators visiting the fair for the first time have to show a copy of their company’s chamber of commerce registration.
CONDITIONS OF USE
The PittiTicket can only be used by the person named on the card, cannot be transferred to others, duplicated or refunded. Pitti Cards are valid for tax purposes and must be visibly worn at the event. In case an entrance card is lost or forgotten, a new one must be purchased at the entrance at a cost of € 15.00. Cards are valid for the duration of the fair. There are no daily tickets.
General publicThe general public can visit the fair, tickets cost €20 per person. These tickets are valid for one day only. Tickets can be picked up at the registration desks at the entrance to the fair.
The fair is open to the general public on Saturday and Sunday from 2.30 pm to 7.30 pm and on Monday from 9.30 pm 4.30 pm.
Children under the age of 10 enter free of charge; pushchairs cannot be taken into the fair and must be left in the free cloakroom. No dogs.
CONDITIONS OF USEEntrance ticket can only be used by the person named on the card, cannot be transferred to others, duplicated or refunded. They are valid for tax purposes and must be visibly worn at the event for controls. In case an entrance ticket is lost, a new one must be purchased at the entrance at a cost of € 20.00.
Are your a new visitor? Register now!
Sector operators include the following categories:
- Companies operating in the agro-food sector
- Importers/exporters and distributors
- Buying offices
- Sector representatives
- Suppliers (entry regulations for new suppliers depend on the type of business, specifically companies linked to the production of raw materials or finishing of the product. Companies working in the following sectors will not be admitted: websites, web ranking, market analysts, forwarders, model agencies, financial companies, brand developers, travel agencies, etc.)
You need to register your company on MyPitti, or directly at the fair at the visitor registration desk.
Documents requested for registration are:Company documents- A copy of the company’s chamber of commerce registration- Agro-Food products purchase invoice issued by a brand taking part in the fair or by another known brand, or any document proof you have a professional activity related to the food industry.Personal Documents- A document that certifies “activity on behalf of the company" (e.g. personal business card, letter of appointment)- Identity document
Information and services
- 12-14 March 2016
Official opening hours:March 12 and 13 from 9.30 am to 7.30 pm - March 14 from 09.30 am to 4.30 pm.HOURS RESERVED FOR SECTOR OPERATORS ONLY:
March 12-13 from 9:30 am to 2:30 pm. Monday 14 from 9.30 am to 4.30 pm also open to the general public.Open to the general public:
March 12 and Sunday March 13 ONLY from 2.30 pm until 7.30 pm. Outside these hours access will not be permitted.
Monday 14 from 9.30 am to 4.30 pm.
Opening times registration desks:
March 12-14 from 9.30 am to 7.30 pm
An event guide is included in the price of the Pitti Card for sector operators.
The Taste guide is available at the Stazione Leopolda
Paid car park next to Stazione Leopolda with limited spaces.
Wardrobe and luggage
There are cloakroom and left luggage services at the fair for Taste exhibitors and visitors.
How to get here
The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south.
- The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway.
- We recommend taking the Firenze Ovest exit and following signs for the city centre towards Porta al Prato. This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli. Paid car park next to Stazione Leopolda.
The main station is Santa Maria Novella, located right in the centre and just 1 kilometre from Stazione Leopolda. We suggest taking tram 1 to the fair, getting off at the first stop "Porta al Prato-Leopolda".
Special discount with Trenitalia:
-30% off tickets in first or business class; -20% off tickets in second class.
For these discounts you must send an email or call the Trenitalia group offices:
Phone: +39. 06.6000
Florence Group Offices
Bologna Group Offices
and provide the following details:
- Company Name
- Company code
adding the following mandatory details, without which the booking cannot be made:
- Name and surname
- Date and time of departure
- Discount applicable to the standard fare
- Discounts cannot be combined with other promotional fares offered by Trenitalia for the same products and the same relations.
- The train tickets issued are personal and non-refundable. They cannot be exchanged for tickets to other destinations, for other train categories or different travel dates.
Taste - for journeys made from 6 to 10 March 2015.
* 30% discount on the standard adult fare in 1st or Business class and 20% discount on the standard adult fare for 2nd, Premium or Standard class for rail tickets in 1st and 2nd class or Business, Premium or Standard – excluding Executive and Excelsior – in ticketless mode for internal service trains in the National and International Passenger Division leaving from or arriving in Florence.
"Amerigo Vespucci" airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.
Where to stay
In cooperation with Pitti Immagine, Carlson Wagonlit Travel proposes accomodations in some Florence hotels.
The agency to contact is:
Carlson Wagonlit Travel
Giacomo Paternò - CWT Meeting & Events
Via Panciatichi 38/5 - 50127 Firenze
phone: +39 055 09491858
ExhibitorsBack to top
Do you want to be an exhibitor?
Would you like to become an exhibitor at the next Taste?
Here the procedure to follow.
1. Companies wishing to participate should send an e-mail to email@example.com
2. You will be asked to fill in an application form for the brand and company which will be submitted to our Technical Committee. The form requests a series of information about the brand and its history, the company profile and the positioning of the product, to help the Technical Committee make its assessment.
3. Following the meeting of the Technical Committee, Pitti Immagine will inform each company that has submitted an application form of the Committee’s decision.
4. Pitti Immagine will contact the companies who have been accepted for inclusion in the fair.
How to become one of us!
All the info about the show, opening times and access
12-14 March 2015
Saturday and Sunday 9.30 am – 7.30 pm
Monday 9.30 am—4.30 pm
Open to the public:
Saturday and Sunday 2.30 - 7.30 pm
Monday 9.30 am - 4.30 pm
every day 9.30 am – 7.30 pm
It is allowed free entry to a limited number of people involved in the show; exhibitors are entitled to free entry passes for owners and employees within the limits set according to the exhibition area.
If it is made a misuse of the pitti card from a company exhibiting, Pitti Immagine reserves the right to exclusion from future exhibitions .
Beyond these limits you can buy PittiCard cost of € 10 for up to 5 cards.
Pitti Immagine offers its exhibitors (cars only) a free underground parking located At the Fortezza da Basso. You can have your parking pass at the Stazione Leopolda when you will arrive on the 7th of March. The parking is without housing and with the express exclusion of liability of Pitti Immagine for theft and damage to vehicles (or objects contained in them) parked therein.
Wardrobe and luggage
Inside the exhibition area are available free of charge cloakroom and luggage storage.
Every exhibitor has the right to a fair exhibition guide, distributed on stands on the first day of the fair. Exhibition guides may only be obtained at the fair, they are never sent out.
Press, advertising and PR agencyBack to top
How to gain accreditation for the event
Application form for journalists or freelance
Please, keep in mind that in order to have access to our exhibition you need:
a letter of assignment on headed paper
a copy of a published article
a colophon from the newspaper in which his/her name appears
It is not sufficient to show your journalist’s ID in order to have access to the fair.
Keep in mind that the application form has to be filled out EVERY EDITION.
(username and password are personal)
Are you a blogger?
MyPitti ,Access MyPitti with your username and password and fill in all the fields on the application form.We remind you that only the first pass is free, any others can be bought at the fair (€15each - valid for every day of the fair) when you pick up your free PittiCard.
Pick up your pass in person at the Press Registration desk at the entrance of the Stazione Leopolda
Are you a photographer or cameraman?
Please, keep in mind that in order to have access to our exhibition you need to have the letter of assignment from a newspaper/magazine or an exhibitor joining the tradeshow. The letter has to specify the names of the people in charge and the fair of interest.
Photographers and cameramen without suitable accreditation will not be admitted.
Keep in mind that the application form has to be filled out EVERY EDITION.
(username and password are personal)
Click here to login to My Pitti
Are you and advertising agent?
In order to have the access to the fair, we need to receive a letter of assignment on headed paper of the media agency or newspaper;
Please check if your data are correct login MyPitti. If you have not a personal username and password click here.
Keep in mind that access to the fair is only by payment (15€ for the three days)
Online registration will guarantee you the inclusion in our database to quicken your access to the fair. You can collect your pass directly at the Press Desk in fair.
Are you a PR agent of our exhibitor or agency with clients at the fair?Each exhibitor at the fair is entitled to 3 free tickets for their internal or external press office. Any extra tickets must be paid for (€15 - valid for every day of the fair).Application Form: compilationTo obtain the 3 free tickets, even only one person from each agency/in-house press office may be accredited (with the right to validate accreditations for 2 more people). The tickets are personal.The application form has to be filled in every edition.After you have received confirmation of your free accreditation, enter into PittiSmart App and register using the same credentials used for MyPitti, then click on the badge section (the symbol at the top right side of the screen), after a few seconds you will find your Pitti Ticket directly from your device.PLEASE NOTE: it is not necessary to attach a letter of appointment when filling in the application form because, when an exhibitor completes his online registration, he can select (in the relevant Exhibitor Extranet section) the name of the PR agency or the company name in the case of in-house press offices. PR will then be able to fill in the application form.Should the exhibitor not give the name of its PR agency/company (in the case of in-house press office), PR cannot fill in the application form to request accreditation.PR Agency with several clients at the fair
If several exhibiting clients select the same PR agency, the latter can proceed with the request for accreditation for 3 more people (to be validated) to obtain 3 more free tickets for each client.
Are you a PR agent or agency WITH NO clients at the fair?
You can only gain access by buying a PittiTicket directly at the Press Registration desk at the fair (€15 - valid for every day of the fair).
Need to register for the first time?
Are you a new journalist, freelancer or blogger?
To enter the fair you need to show at least one of the following documents:
Are you a new photographer or TV operator?
To register you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited.
Are you a publicity agent visiting the fair?
Online registration means you are entered in our database, which speeds up your access to the fair, on payment of €15 for the three days of the fair, exclusively at the Press Registration desk.
Are you a PR agent of our exhibitor or a new Agency?If you have a client at the fair, you have to proceed in MyPitti with a new PR registration, attaching a letter of assignment on the exhibitor’s headed notepaper. Once your new registration is validated, you will receive confirmation of your username and password. At this point, the exhibitor can indicate the name of your PR agency/company (in the case of in-house press office) in the Exhibitor Extranet section, and you will then be able to fill in the application form, without having to attach the letter once again.
If you do NOT have a client showing at the fair, you can only gain access by buying a Pitti Ticket directly at the Press Registration desk at the fair (€15 - valid for every day of the fair.
FuoriditasteBack to top
The calendar of events "off" signed by Taste
How can I include my event in the FuoridiTaste calendar?
The inclusion of events in the calendar is evaluated by the organizers of TASTE and regulated by a separate contract. It is, therefore, necessary to apply to participate in this event in the first half of the month of February, presenting the initiative in detail, so that it can be assessed for possible inclusion in the “out of exhibition” calendar.
Participation in FUORI DI TASTE requires the payment of a registration fee that will guarantee event organizers greater visibility as a result of all the promotional and advertising activities highlighting the “out of exhibition” section.
Who is in charge for FuoridiTaste?