PITTI UOMO 93 HIGHLIGHTS

Among the launches, special projects and comebacks at the trade show

Here some of the preview and reentries not to miss at Pitti Uomo 93:

_ Corneliani will be back at Pitti Uomo to present the new F/W 2018-19 collection in the Sala delle Grotte and the CC Collection Corneliani in the Sala Ottagonale; a double showcase designed to introduce the complete universe of the brand and its evolving style, coinciding with the presentation of the new corporate identity and the launch of the new digital platform;
 

_ the participation of Karl Lagerfeld with the new men’s collection in the Sala dell’Orologio at the Costruzioni Lorenesi;
 
_ the Made in Italy lifestyle brand Paul&Shark returns to Pitti Uomo to present a new vision and the A/W 2018-19 collection: the new Typhoon project, craftsmanship that meets high-tech, is an innovative proposal from both technological and stylistic points of view, also thanks to the collaboration with several international designers;
 
_ the return to Pitti Uomo, at the Main Pavilion, of Fratelli Rossetti, a historic company and a reference brand in the world of Made in Italy footwear.
 
_the launch of the new project Major Giovanni Allegri: the result of the union of manufacturing know-how and exclusive materials; an outerwear luxury collection made in Italy, conceived by a team of international designers.
 
_ Pitti Uomo will see the special attendance of Birkenstock that will present in the Archivi its brand, the FW 2018 and debut a short film by Dan Tobin Smith;
 
_ starting from Florence, Denham the Jeanmaker, denim cult brand designed by Jason Denham, will celebrate its tenth anniversary with “A Decade of DENHAM,” a year-long program of events and collaborations, including a book; at Pitti Uomo (Padiglione delle Ghiaia), the brand will present three exclusive jean designs created together with Candiani;
 
_ Save The Duck is launching the new capsule collection, Dyne for Save The Duck designed by Christopher Bevans – in a dedicated area on the Fortezza grounds.
 
_ the launch at Pitti Uomo of the new partnership between WP Lavori in Corso and DEUS Ex Machina, with a special presentation at the Fortezza. Plus, Woolrich will present a film celebrated with a video-installation in the stand in which it will be possible to immerse oneself in the history and places connected to the brand.

_ the presentation of the Nigel Cabourn X Peak Performance F/W2018 collection - "Remember the past to re-imagine the future" - inspired by the legendary 1963 Jim Whittaker's ascent of Mount Everest, combination of Cabourn’s impressive archive and Peak Performance strong technical knowledge in ski and outerwear;
 
_Kappa, the iconic sportswear brand, has chosen Pitti Uomo as global platform to present its new F/W 2018 Authentic collection: its signature mark is the famous OMINI banda;
 
_ the return to Pitti Uomo – with an important booth in the Belfiore area – of Pepe Jeans London which is celebrating its 45th anniversary by presenting, in addition to the new F/W 2018 collection, a revolutionary environmentally friendly and sustainable development process for the treatment of denim: an eco-technological and innovative “way of life”. 
 
_the participation of the Italian casualwear brand Best Company, with Oliviero Toscani as special ambassador, in the space at the Magazzini Teatro area.