WP Lavori in Corso launches its partnership with DEUS Ex Machina at Pitti Uomo

As part of Pitti Uomo 93, WP Lavori in Corso launches its partnership with DEUS Ex Machina, the iconic Australian biker culture brand. Starting from 2018, Deus Ex Machina will become part of the WP family as a brand distributed exclusively in Italy. Over the years, WP has developed a business model based on the distribution of brands at an international level, focussed on maintaining brand heritage but at the same time striving for continuous innovation and research.

During the event, WP reference brand Woolrich will also present a film about the town that gave the firm its title, and the historic wool mill of the same name, the oldest vertical mill in the United States, through a special immersive installation, comprising images, sounds and smell, which will allow you to retrace the brand’s history and key locations.