Pepe Jeans London POP t-shirts:
a splash of color

Pepe Jeans London, cult brand for denim fashion, will supply special branded Pitti Optical Power limited edition t-shirts for Pitti Immagine Boys&Girls staff.
POP culture for Pepe Jeans is a point of view, a chance to escape from anonymity with freshness and to offer a youthful vision of the fashion world. Playing with colors, stripes and the Pitti Optical Power logo allows Pepe Jeans to celebrate the absolute benchmark trade-show in the fashion industry.