PITTI UOMO 96 EXHIBITOR INTERVIEWS

Antonio De Matteis, CEO, Kiton:
This edition of Pitti Uomo went really well, we registered a positive response right from the first day. The fair is confirmed as an ideal moment of encounter for members of the trade, the buyers are of international significance and the calendar of events is really well structured. I would like to give my compliments to the Pitti Immagine team that has managed to cope with crises and keep this event alive: enormous efforts have been made in recent years and we can see the results today. A great success!

Sascha Mader, Senior Vice President Men’s Sales, EMEA - Karl Lagerfeld:
This was a very significant edition for us, the first without Karl Lagerfeld: we wanted to celebrate him in the best possible way. For this reason we decided to open the doors of our stand and bring his legend to the people: in addition to being a great fashion designer, Karl was a photographer, an artist, a director, and thanks to Pitti Uomo we were able to make sure that all the members of the trade could discover his genius. We recorded a big international attendance and a great amount of interest on the part of everybody there.

Giampiero Cozzi, Sales Director, Pierre Louis Mascia:
Pitti Uomo is undoubtedly the most important platform for seasonal launches and vaunts a constant and assiduous presence of the most important international buyers. Our brand has evolved considerably, passing through the world of accessories to total looks and the fair has always been an excellent showcase and an opportunity for development. At this edition we noticed a high attendance of European and Asian buyers. The organization was excellent, everything was very clear and worked well.

Renzo Braglia, CEO, Brama Group:
Pitti Uomo is a fair with a winning formula. This year, for the collections of my brands, I decided to further develop the menswear sector and participating was an essential step: Pitti Immagine is a regular community frequented by the most important members of the trade; it is imperative to be here.

Sonia Dalla Rosa, Marketing Manager, Asak – Clarks:

Pitti Uomo is the only fair that we have taken part in for over 20 years. It is a very prestigious event, the target is high and it represents an excellent showcase for our brand. We registered a good response at this edition: in addition to the Originals line, our iconic collection, we also brought along the Clarks collection and the buyers were positively impressed. Together with a big Italian presence we registered a lot of American, Canadian, German and British contacts: the internationality was truly excellent.

Marco Boglione, President, Basicnet:

Pitti Uomo never disappoints. The exhibitors grow and so do the visitors from all over the world and, thus, the opportunities for our brands: we brought four of them this year - Sebago, Kappa, K-Way and Superga – and we grouped them all together in a single, big exhibition space. I often say that Italy is the biggest showroom in the world. Everyone admires Italian style, because it is unique. Being at Florence’s Pitti Uomo is like traveling in first class to discover this style which is the envy of the whole world. We have been present at Pitti Uomo for many years and the sole fact of continuing to be here, edition after edition, explains how much importance the BasicNet Group attributes to this event.
The Pitti Uomo 2019 Award which I received at this edition is recognition for a life dedicated to the clothing trade and the fact that our business model has been rewarded makes us proud.

Keita Ikeuchi, Executive Officer and Designer, And Wander:
Ours is quite a young brand, this is only the third time we have taken part in Pitti Uomo but we already consider the fair to be an unmissable rendezvous on our calendar due to the great visibility it offers in terms of the whole fashion community. I really like the layout of I GO OUT and its references to nature, with the wooden stands and vegetable inspired prints. The calendar of events was really interesting.