Alternative Set

The calendar of temporary events and installations

A new way of holding events at Pitti Uomo and Pitti W to enhance the potential of product presentations at the fair in special spaces at the Fortezza, staged by a select number of designers

ES' GIVIEN
18.06.2013 | 2.30 pm | Pitti W
(read more)
SERDAR UZUNTAS
19.06.2013 | 12.30 pm | Pitti Uomo
(read more)
CAMO
19.06.2013 | 2.30 pm | Pitti Uomo
(read more)
L'F
19.06.2013 | 3.30 pm | Pitti Uomo
(read more)
MANINTOWN.COM WITH ITER HOMINIS
19.06.2013 | 4.30 pm | Pitti Uomo
(read more)
Y.O.U (Your Own Universe)
20.06.2013 | 10.30 am | Pitti Uomo
(read more)
La Maison du couturier
20.06.2013| 3.00 pm | Pitti W
(read more)
LVCHINO
20.06.2013 | 4.00 pm | Pitti Uomo
(read more)

ES' GIVIEN

Back to top

18.06.2013 | 2.30 pm | Entrance Courtyard, Central Pavillion

Es’Givien stages its values- fun, innovation, passion and quality- through the forms of art that best represent them. Games, music, sculpture, ballet. A living metaphor to be interpreted and shared: starting from the game (hopscotch, squared spaces outlined on the ground that recall the brand’s logo) to music- clashing notes created by conflicting styles and instruments in a play of innovation and sound experimentation- , to sculpture ( a clear expression of quality and attention to the slightest detail) and ballet, the form of art par excellence that attracts, conquers and carries the audience away, elegantly and harmoniously. And last but not least, Es’Givien_ Valori culinari ad arte: works of art designed to be tasted. 

Look at the complete Photo Album

SERDAR UZUNTAS

Back to top

19.06.2013 | 12.30 pm | Piazzale delle Ghiaia

A day at the seaside. Here come the colored deckchairs, the flags flying in the wind, the games, the souvenirs, the playful atmosphere, all this for the performance by Serdar Uzuntas. But no sand: we’re in Brighton Beach, in England, where you sunbathe on pebbles. Just grab the fashion models’ hands and enjoy your first day off. 

Look at the complete Photo Album

19.06.2013 | 2.30 pm | Entrance Courtyard, Central Pavillion

A small platoon of models marching from Futuro Maschile towards the Central Pavilion’s entrance. Same outfits but in different colors, same gestures: they take their shoulder bag off, pull a folding chair out (made with the cooperation of Segno Italiano),  sip a drink and browse through a magazine. Just like at home in the back garden. And there you are ladies and gentlemen, the Camo Garden Spring-Summer 2014 Collection.

Look at the complete Photo Album

 

19.06.2013 | 3.30 pm | Piazzetta della Ronda

 

Describing yourself, showing yourself and defining yourself is a matter of relation.  
People, words and things define the profile of your look, your vision. We are collectors, enthusiasts of the ability of those around you to talk about you better than you ever could have done. WUNDERL'F aims, through creative disorder, to give some idea of what Licia and Francio and L'F are attempting to communicate: the brand, the surge of joy, their world, subtle irony. Wonder is achieved in discovering what the connection is that links you to people, those small details about you that linger on only in the eye of the other person.  A fragmented vision, expressed in objects, capable of defining more than all possible texts, more than a carefully sought word, more than an introductory text. Full stop. In these weeks, we are collecting objects that people close to us and our projects donate to us because, in their opinion, they can describe us to others in a simple way

 

MANINTOWN.COM WITH ITER HOMINIS

Back to top

19.06.2013 | 16.30 | Taste Lounge

MANINTOWN.COM is the new online destination for the contemporary (Gentle)man. A platform which explores the male universe from various points of view: fashion, beauty, technology, lifestyle and shopping. 
At Pitti Uomo 84, MANINTOWN debuted with ITER HOMINIS, a menswear brand which combines Italian savoir faire with the Japanese textiles culture – with a special musical performance by NAKED SOUL DUO. The group NAKED SOUL came about as Alberto Aluigi (voice) and Manuel Benedetti (double bass) set themselves a challenge: to interpret the best soul, swing and pop songs using just a double bass and a voice. The pieces are stripped of thousands of layers of instruments we’re now used to hearing, and the result is that each single phrase is emphasized and the listener can enter the most intimate, concrete heart of each piece and grasp its true essence. The pared-down, unique sound created by NAKED SOUL has led them to transcend the definition of duo to become a fully-fledged band, with new pieces which reflect the sound and ideas which these two young musicians seek to advance. An exclusive musical performance provided the background to the launch of the new online magazine. For the occasion, the band was dressed in outfits by Iter Hominis. A journey through style, set to music.
 

Y.O.U (Your Own Universe)

Back to top

20.06.2013 | 10.30 am | Entrance Courtyard, Central Pavillion

Motion, sportsmanship and lightness have inspired the Y.O.U collection, whose name Move fully expresses the brand’s mood and spirit: sports and casual yet sophisticated and carefully detailed shoes. Move refers to the collection’s energy, the brand’s evolution, the product’s contemporary  and urban spirit. The new S/S 2014 collection will be introduced at a contemporary dancing event organized with the help of Florentine choreographer Paolo Mereu. The performers are in pursuit of a seemingly steady and solid state which, however, rests on an unsteady base that crumbles and creates chaos around a solid architectural structure, reproducing a fragmented body in the Fortezza’s unusual spaces. A performance based on lightness, speed and strength, in a marriage of human body and architecture.  

Look at the complete Photo Album

La Maison du couturier

Back to top

20.06.2013 | 3.00 pm | Piazzatta of Belfiore

On the electronic music base of Marco Solforetti, a Florentine sound director famous for his soundscapes created for resorts, boutiques and hotels, Shirley Gordon aka Tonic will perform – a singer of Jamaican origin, Anglo-Saxon by adoption – accompanying with her soul voice classic musicians in a jam session in full freedom. That same freedom is hoped for the stars of this capsule, endangered animal species, which La Maison du Couturier will seek to provide for them by donating part of the profits from sales to the facilities in which they are forced to live. A dichotomy of contrasting sounds expresses, through sound experimentation, the message behind the collection: to seek to restore order and meaning to a world that has become lost in a dissonant chaos of styles. 

Look at the complete Photo Album

LVCHINO

Back to top

20.06.2013 | 4.00 pm | Entrance Courtyard, Central Pavillion

Sgt. Peppers Lonely Hearts Club Band by The Beatles  is probably the most famous album of all times, while there is no doubt that the album’s cover has become one of the world’s most iconic images. Lvchino’s Alternative Set will be evoking the four Liverpool legends with a Marching Band that will boost the atmosphere with jolly and cheerful accents. Music and colors are universal languages that translate all emotions. A festive setting, the conviviality of pop-art images reveal the brand’s playful soul. 

 

Look at the complete Photo Album