I Play

the project that has pushed the envelope when it comes to sportswear to create a crossover style that creatively infuses urban living with authentic high-tech sportswear

“GOOD VIBES ONLY” FOR LIFESTYLE COLLECTIONS WITH A SUSTAINABLE SPIRIT

Special products that merge an evolved and environmentally friendly philosophy with a creative vein that takes its cue from art, travel, and photography. The consumers are men who are attentive to quality and curious players of a new lifestyle characterized by well-being, a sportswear style experienced with naturalness, in a context that respects the environment, while sharing in sound values.  Collections that are aesthetically flawless, conceived by young creative talents or photographers of international renown who are always ready to answer the questions raised by a metropolitan environment. Lines of footwear in eco-materials establish a new equilibrium between urban and outdoor style. Garments in organic cotton matched with an outerwear proposal, bags and accessories in certified, and sometimes even recycled, raw materials:  despite their minimal appearance, they are resistant, machine-washable, and durable. Sharp shapes take on meaning in light of a new and simple kind of beauty. Sneakers are a blend of comfort and attention to eco-issues with natural rubber soles: 100% recyclable plant-based materials, extracted from the rubber tree.  For running with a smile.             
 

BRANDS APPEARING INCLUDE:

ASICS TIGER // BEAMS // CHAMPION REVERSE WEAVE // CLAE // CLARKS ORIGINALS // DIADORA // EASTPAK // FAGUO // FRED PERRY // FRESCOBOL CARIOCA // GYMPHLEX // HERSCHEL SUPPLY CO. // LAVENHAM // LYLE & SCOTT // MAKIA // MERCER AMSTERDAM // NEW BALANCE // NIXON // ORIGINAL PENGUIN // OUTHERE // PINQPONQ // PS PAUL SMITH // RAINS // RIVIERAS // ROSASEN // SUN68 / TOMS // TONN SURF // TRETORN // VEJA FAIR TRADE // WUSHU